Vice President, Trade Marketing

Keter North America • Alpharetta, GA

5h

About The Position

Keter is seeking a commercially minded marketing leader to lead its North American go-to-market strategy across brands, channels, and markets. This visible, hands-on leadership role shapes how products come to life at retail, online, and across omnichannel touchpoints, partnering closely with sales, product, brand, and business leaders to drive growth. The role includes leading and developing the North American marketing team and working with cross-functional leaders in North America and globally. Regular travel across North American markets is required.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Proven marketing leadership experience in consumer goods, retail, product-led, or commercial marketing environments.
• Strong background in go-to-market strategy, shopper marketing, channel strategy, retail activation, brand management, eCommerce, and digital commerce.
• Strong commercial acumen and ability to use insights, data, and market trends to influence strategy and drive measurable results.
• Experience leading in global, cross-functional, or matrixed environments and ability to influence and align stakeholders at all levels.
• Hands-on, collaborative leadership style, with ability to set direction, engage in details, remove barriers, and build a high-performance team.
• Willingness and ability to travel regularly across North American markets.

Responsibilities

• Lead integrated go-to-market plans for product launches, retail programs, promotions, campaigns, and omnichannel growth initiatives.
• Partner with sales, brand, product, business unit, and market teams to align marketing strategies with customer needs and commercial priorities.
• Drive shopper marketing through retail media, merchandising, point-of-sale materials, content strategy, and in-store execution.
• Accelerate digital and eCommerce growth through content, social media, digital commerce, and consumer engagement strategies.
• Use market trends, consumer insights, category dynamics, and performance data to improve execution and results.
• Lead and develop the North American marketing team, staying close to the work, removing barriers, solving problems, and driving execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive