About The Position

The Vice President, Enterprise Business Development is a senior enterprise growth leader responsible for expanding Wellstar's reach, relationships, and impact across Georgia and the Southeast U.S. through strategic healthcare partnerships and a coordinated enterprise business development strategy. The role leads development and growth of the Wellstar Partner Network, a partnership platform connecting hospitals, physicians, physician groups, urgent care organizations, and other healthcare providers with Wellstar's clinical and enterprise capabilities. The platform is intended to support partners while allowing them to remain strong and successful in their communities. The Vice President also provides enterprise leadership for business development, physician liaison, and provider relations functions. The position coordinates relationship-building with employed, aligned, and independent physicians and providers to increase preference for Wellstar, improve connectivity across the continuum of care, and support appropriate referrals and growth across Wellstar hospitals, clinical programs, services, and specialists. Working with clinical, operational, strategic, financial, and regional leaders, the Vice President translates enterprise strategy into market-facing partnerships and growth opportunities. The leader builds a relationship-driven healthcare network strategy that creates multiple ways for hospitals and providers to participate in the Wellstar ecosystem, strengthens local healthcare, and extends Wellstar's reach across Georgia and the Southeast U.S.

Requirements

  • Bachelor's degree in Business Administration/Management, Health Administration, or a related field.
  • At least 12 years of proven effective and innovative strategic planning expertise, experience, and skills gained within an organization known for leading-edge program development and committed to excellence.
  • At least 5 years of leadership experience.
  • Demonstrated experience leading and managing complex strategic projects.
  • Experience creating document charters, project plans, and similar materials.
  • Experience working with cross-functional teams and interacting with all levels of management.
  • Professional competence in Microsoft PowerPoint and Excel.
  • Critical-thinking, analytical, and problem-solving skills.
  • Exceptional interpersonal, team-building, and communication skills.
  • Ability to build consensus and foster change in an organizational setting.
  • Commitment to personal and professional growth.
  • Sense of responsibility to self, team, and project.
  • Outstanding integrity, initiative, creativity, and passion.
  • Demonstrated ability to innovate in a manner that advances the organization or department.
  • Ability to work in an ambiguous environment.
  • Experience leading or managing teams and change initiatives.
  • Experience with budgetary responsibilities related to projects or resources.
  • Experience in a matrixed environment.
  • Experience with healthcare initiatives and clinical programs.

Nice To Haves

  • Master's degree in Business Administration/Management or Health Administration.
  • Experience within a complex, multi-hospital system.

Responsibilities

  • Develop, launch, and scale the Wellstar Partner Network, connecting healthcare organizations with Wellstar's clinical and enterprise capabilities.
  • Identify, prioritize, cultivate, and advance a statewide pipeline of potential partner organizations.
  • Create flexible partnership structures tailored to partners' strategic and community needs.
  • Build trusted relationships with hospital and health system executives, boards, physicians, community leaders, and other stakeholders; serve as a primary connection between prospective partners and Wellstar.
  • Establish an integrated, data-driven business development strategy across Wellstar hospitals, markets, service lines, clinical programs, and physician enterprise.
  • Lead and develop field-based physician liaison and provider relations professionals.
  • Develop strategies to strengthen referral relationships, address access barriers, improve provider experience, and increase preference for Wellstar services.
  • Coordinate market and account strategies so important relationships are managed through a unified enterprise approach.
  • Work with strategy, finance, clinical, and operational leaders to use referral patterns, market data, physician alignment information, capacity, access, and service-line performance to prioritize growth opportunities.
  • Create ways for field teams to communicate physician needs, competitive activity, access issues, referral leakage, and emerging opportunities to Wellstar leadership.
  • Identify opportunities to expand access to Wellstar specialists, tertiary and quaternary services, clinical programs, virtual capabilities, and other services while supporting care that can appropriately remain in local communities.
  • Bring together Wellstar clinical and functional leaders to develop partner solutions involving clinical expertise, technology, digital capabilities, telehealth, workforce, education, operational support, and other enterprise services.
  • Work with finance, legal, strategy, operations, and other leaders to develop partnership models that create measurable strategic and financial value.
  • Develop dashboards and KPIs measuring Partner Network growth, pipeline, referrals, provider engagement, market penetration, program growth, partner value, and financial contribution.
  • Ensure partnership and business development activity supports Wellstar's enterprise strategy, including access, regional healthcare infrastructure, clinical programs, new markets, and community health.
  • Represent Wellstar externally with healthcare organizations, physicians, community stakeholders, industry partners, and other audiences.
  • Perform other duties as assigned.
  • Comply with Wellstar Health System policies, standards of work, and code of conduct.
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