Vice President, Social and Culture Lead

JPMorgan Chase & Co. • New York, NY

5d • $133,000 - $195,000

About The Position

The Vice President, Social and Culture Lead is part of JPMorganChase’s Brand Creative and Advertising team within Business Banking Marketing. The role leads Business Banking’s always-on social presence, creator and influencer workstreams, and localized campaign strategy for small business owners across the United States. It combines strategic ownership with hands-on execution, including paid social, at the intersection of culture, creativity, and commerce.

Based in New York, NY, the position reports directly to the Lead of Brand Creative and Advertising Strategy and manages one direct report. It partners with cross-functional teams and external agencies to ensure the brand’s social and cultural presence is consistent, current, and compliant. The role shapes how the Chase for Business brand sounds, looks, and shows up across social platforms and in culture.

Requirements

• Formal training or certification in Marketing & Communications concepts and 7+ years of applied experience.
• Demonstrated experience managing paid social media strategy and brand campaigns at scale.
• Proven experience developing and executing creator or influencer campaigns.
• Direct people management experience and a track record of developing talent.
• Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders.
• Experience managing external creative or marketing agencies and vendors.
• Demonstrated ability to manage photo or video shoot production, including casting, contracting, and pre- and post-production.
• Willingness and ability to travel on weekends to support campaign shoots and on-site production needs.

Nice To Haves

• Experience leading integrated campaigns spanning paid, earned, and owned channels.
• Background in financial services or banking marketing.
• Experience with localized or regional marketing strategy across multiple markets.
• Experience marketing to small business owners or entrepreneurs.
• Familiarity with FDIC regulations, disclosures, and related compliance requirements in marketing content.

Responsibilities

• Own the always-on social media strategy and content calendar, ensuring the brand shows up consistently and compellingly across platforms.
• Lead creator and influencer partnerships and workstreams from campaign development through execution.
• Develop and execute localized and regional campaign strategies across markets to deepen community involvement and brand resonance.
• Manage and develop one direct report, fostering growth and performance within the team.
• Partner with paid, earned, and owned teams—including PR, Talent & Culture, and Brand Center of Excellence—to ensure a consistent brand presence across channels.
• Collaborate with external agencies and vendors to support social and influencer programs at scale.
• Monitor social and cultural trends to keep the brand’s presence current, relevant, and ahead of the curve.
• Present social and culture strategy, performance results, and recommendations to senior stakeholders.
• Ensure social content aligns with brand, regulatory, and compliance standards.
• Manage budgets, business casing, and vendor relationships tied to programs and campaigns.
• Translate business and marketing objectives into compelling campaign narratives and creative briefs.

Benefits

• Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in the form of cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed