Vice President, Product Marketing

NextGen Federal Systems • Remote GA, GA

3d

About The Position

The Vice President, Product Marketing will lead the strategy, development, and execution of product marketing initiatives across our portfolio of healthcare software solutions. This role requires an experienced leader who can bridge the gap between product, sales, and marketing to create compelling narratives that resonate with healthcare providers and stakeholders. The VP, Product Marketing will develop go-to-market strategies, drive product adoption, and build market positioning that highlights our value proposition in the healthcare sector.

Requirements

• Bachelor’s degree in marketing, Business, or a related field; MBA or relevant advanced degree preferred. Or, any combination of education and experience which would provide the required qualifications for the position.
• 10+ years of experience in product marketing, with at least 5 years in a leadership role, ideally within healthcare, SaaS, or technology sectors.
• Proven expertise in developing go-to-market strategies and executing product launches.
• Experience working within organizations of comparable scale, ideally ranging from 800 million to 2 billion in annual revenue, with demonstrated success operating in complex, growth-oriented environments.
• Strong understanding of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory environment in healthcare technology.
• Direct go-to-market experience for Electronic Health Record (EHR) and/or Practice Management (PM) solutions, with a deep understanding of the healthcare provider market, buying processes, competitive landscape, and customer needs.
• The successful candidate should be able to contribute immediately based on prior industry experience.
• Emerging technologies in healthcare, including artificial intelligence (AI), and demonstrated knowledge of how AI is being applied to improve healthcare delivery, operational efficiency, clinical workflows, and healthcare technology solutions.
• Strong data analytics and research skills to drive informed decisions and optimize campaigns.
• Excellent leadership, communication, and presentation skills.
• Ability to translate technical features into compelling, benefit-focused messaging.
• Strategic vision to align product marketing with long-term business goals and foster collaboration across departments.

Nice To Haves

• MBA or relevant advanced degree preferred.

Responsibilities

• Define and implement comprehensive go-to-market strategies for new products and features, working cross-functionally with product management, sales, and marketing teams.
• Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs; use insights to inform product development and positioning.
• Develop clear, differentiated product positioning and messaging that resonates with healthcare providers, administrators, and other stakeholders.
• Collaborate with sales leadership to create tools, presentations, and training materials that enable the sales team to effectively communicate product value and close deals.
• Leverage data to identify key customer segments and their unique needs; develop strategies to increase engagement and retention within each segment.
• Represent the company at industry conferences, webinars, and through publications to build brand credibility and thought leadership in healthcare software.
• Build, mentor, and lead a high-performing product marketing team.
• Establish KPIs to measure the success of product marketing initiatives.
• Perform other duties that support the overall objective of the position.

Benefits

• NextGen Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive