Vice President, Product Marketing

C3 AI•Redwood City, CA

4d•$250,000 - $350,000•Onsite

About The Position

C3 AI is hiring a Vice President, Product Marketing to lead and grow the product marketing organization at C3 AI. The team will be responsible for product marketing of C3 AI’s core Agentic AI Platform and tools, C3 AI’s cross-industry AI and Generative AI applications, and new products and innovations. The Product Marketing organization is responsible for outbound, go-to-market, and commercial aspects of C3 AI’s products. Product Marketing will interact with C3 AI’s existing and prospective customers to bring the voice of our customers to our product roadmap; evangelize for C3 AI customers; develop product messaging and positioning; enable sales with content; develop messages to support GTM; help craft product pricing; engage with analysts; and work with marketing to run effective customer engagement and awareness campaigns. The ideal candidate has an entrepreneurial mindset, strong strategic judgment, and is fully engaged in the work. They enjoy building from scratch, experimenting with new ideas, and pushing into emerging spaces. They think creatively, analyze problems with rigor, and communicate with clarity. They also know how to grow and motivate teams and connect deeply with customers.

Requirements

Bachelor of Science in Computer Science, Engineering, or similar field and Master of Science or Business Administration degrees.
15+ years’ experience delivering compelling product marketing results and product revenue growth.
10+ years managing individual contributors including hiring, inspiring and leading within a fast paced organization.
Experience managing and developing new product marketing programs with clear data driven results.
Experience managing product positioning, competitive analysis, and product pricing.
Ability to develop product strategy and execute against strategic plans.
Excellent verbal and written communication and presentation skills.
Experience collaborating effectively with both sales and product management to achieve results.
Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership.
Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams.
Candidates must be authorized to work in the United States without the need for current or future company sponsorship.

Responsibilities

Build and lead a team of high performing product marketers inspiring them to grow and build their careers while also helping to prioritize activity within a demanding high growth company.
Develop a deep understanding of customer requirements (through research and engaging in direct customer calls) and partner with Product Management to influence roadmap priorities.
Work with Sales and Pre-sales to inspire, motivate and ultimately win customer business through the sales cycle; support development of compelling demonstrations of C3 AI products; meet and interact with customers through the sales cycle.
Develop compelling and easy to understand product content for Sales and Pre-sales including sales training on products, positioning, competitive analyses, FAQs, and cheat sheets.
Develop compelling external product content including data sheets and product case studies, website content, blogs, webinars, solution guides, product launches, etc.
Work with marketing to enable appropriate product positioning and product materials on the C3 AI website; create and run campaigns to generate sales leads.
Showcase C3 AI products at marquee events hosted by C3 AI or by C3 AI key partners.
Analyze and propose pricing for all of C3 AI’s products.
Present with authority at industry conferences, panels, and customers and internal events.
Develop a thorough understanding of the full suite of C3 AI products and represent the capabilities of these products to customers.
Effectively and proactively communicate with customers and build a trusted advisor relationship.