Vice President, Marketing

Novo•New York, NY

About The Position

Novo is a venture-backed fintech company that simplifies banking for small businesses. Since its beta launch in Fall 2018, Novo has expanded its offerings to include lending products, business tools, and integrations, in addition to free checking accounts and debit cards. Currently serving over 250,000 small businesses, Novo aims to be the premier platform for small businesses, supporting their growth by providing seamless money movement, storage, and access to capital. The company has raised $170 million in venture capital from investors like Stripes, Valar Ventures, Crosslink Capital, and Notable Capital. Novo is seeking an experienced marketing leader to spearhead its brand, growth, and demand generation efforts. This role is crucial for reaching, acquiring, and retaining small business owners, supporting the company's expansion. The ideal candidate will be a hands-on leader capable of developing marketing strategies, building and managing high-performing teams in brand and performance marketing, leveraging AI for creative and growth efficiency, and collaborating with Product, Data, and Finance to achieve sustainable growth in the regulated fintech sector.

Requirements

12–18+ years of progressive experience in marketing, with at least 3–5 years in a senior marketing leadership role (preferably in fintech, financial services, or high-growth consumer/SMB technology).
Demonstrable track record of building and scaling brand and performance marketing functions that drive efficient, measurable growth.
Strong command of both brand-building and data-driven growth marketing, with deep fluency in funnel metrics, attribution, and CAC/LTV economics.
Experience defining AI-driven marketing strategy and/or using AI tools to scale creative, personalization, and analytics, with sound judgment about where AI adds real value and where it introduces risk.
Proven ability to lead and motivate cross-functional teams, manage complex initiatives, and communicate effectively with technical and non-technical stakeholders.
Experience partnering with Product, Data, Compliance, and external agencies/partners to deliver campaigns within regulatory constraints.
Strong analytical and creative judgment with a proactive, experiment-driven approach to growth.
Ability to thrive in a fast-paced, evolving startup environment.
Bachelor's degree required.

Nice To Haves

Advanced degree (MBA) preferred.

Responsibilities

Develop and execute the overall marketing strategy aligned with Novo's mission, growth targets, and unit economics.
Own the full funnel — awareness, acquisition, activation, and retention — across paid, owned, and earned channels.
Serve as a key strategic partner to the executive team, translating market and customer insight into growth strategy.
Lead, mentor, and grow a high-performing marketing organization spanning brand, performance/growth, lifecycle, content, and product marketing.
Define and steward Novo's brand, narrative, and positioning in a crowded small business banking market.
Build a differentiated voice and creative system that resonates with entrepreneurs and small business owners.
Oversee brand campaigns, content, and communications that build trust and awareness at scale.
Own customer acquisition across performance marketing channels (paid search, social, partnerships, affiliate, and more), optimizing for efficient, scalable growth.
Drive lifecycle and retention marketing to deepen engagement, activation, and share-of-wallet across the customer base.
Favor rigorous, cohort-based analysis over surface-level correlation when evaluating channel performance and allocating spend.
Own and manage the marketing budget and CAC/LTV targets, optimizing spend while ensuring efficient growth.
Define how AI scales Novo's marketing engine — across creative production, personalization, campaign optimization, content, lifecycle, and audience targeting.
Champion responsible adoption of AI tools across the team to raise creative velocity, testing throughput, and analytical depth, while maintaining brand quality and consistency.
Partner with Data, Product, Risk, Compliance, and Legal to ensure AI-driven marketing, targeting, and messaging meet the privacy, fairness, transparency, and regulatory bar required in financial services.
Stay abreast of the rapidly evolving AI and martech landscape and apply informed judgment to make deliberate build-vs-buy decisions on tools, models, and vendors.
Partner closely with Product to shape positioning, messaging, and go-to-market for new products and features.
Collaborate with Data and Finance to set targets, measure impact, and forecast growth.
Work with Compliance, Risk, and Legal to ensure marketing claims, disclosures, and campaigns meet the regulatory requirements inherent to a fintech company.
Communicate effectively with technical and non-technical stakeholders, from individual contributors to the executive team and board.
Own the marketing metrics that matter, including CAC, LTV, payback, conversion, retention, and channel ROI.
Build the instrumentation, attribution, and reporting needed to measure performance and continuously improve.
Hold the organization accountable to outcomes, running a disciplined cycle of experimentation and learning.
Contribute to strategic planning for future growth and the broader company roadmap.
Develop and manage the marketing budget across people, media, tools, and agencies, optimizing for impact while ensuring teams have the resources needed to deliver.