Vice President Marketing

SelectQuote, Inc. • Overland Park, KS

16h • Onsite

About The Position

The Vice President of Medicare Marketing is a high-impact executive responsible for the overarching strategic vision and multi-year growth of the Medicare division. This leader manages a $200 million budget to generate 5 million annual leads while transforming SelectQuote’s marketing ecosystem into a digital-first, compliance-forward operation. The ideal candidate is a sophisticated general manager capable of "managing up" to the C-suite, "out" to strategic partners, and "down" to high-performing internal teams.

Requirements

• Demonstrated leadership skills to drive optimal business performance
• Strong communication skills, a proven ability to influence teams, and aptitude to matrix manage internal resources
• Progressive experience in roles demanding analytical rigor and discipline
• Strong business and financial acumen
• Best in class analytical skills
• Experience in operations and operational disciplines in addition to strong marketing expertise
• Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute
• Experience managing external partners and a willingness to have “tough conversations” to get the results needed
• Strong written communication and presentation skills; comfortable with high degree of interaction with senior leadership team
• Self-motivated with an extremely strong sense of urgency
• Flexibility to adapt and change as priorities evolve
• Ability to manage multiple priorities at the same time
• Bachelor’s degree (MBA preferred)
• 12+ years of progressive management experience in a high-level leadership role managing multi-disciplinary teams, marketing or operations
• Demonstrated ability to manage and deliver against a budgeted P&L
• Proven experience as both a player and a coach – ability to execute while also leading and influencing others

Responsibilities

• Drive Strategic Initiatives: Lead cross-functional, enterprise-wide initiatives, including the launch of new marketing channels, customer segmentation, customer journey optimization both digitally and call based, and drive the exploration of untapped market opportunities.
• Digital Strategy Development: Architect and execute a comprehensive digital transformation strategy to diversify lead sources and move beyond current media dependencies in partnership with the Digital team and Channel leads
• Long-Range Planning: Define and own the multi-year strategic lead generation roadmap, ensuring it aligns with the broader corporate growth objectives of SelectQuote.
• Full P&L Ownership: Manage the marketing P&L for the Medicare division with a relentless focus on maximizing enterprise ROI and profitability
• High-Level Stakeholder Management: Master the ability to manage up (communicating performance and strategy to senior leadership), manage across (driving partnership with internal cross-functional peers), and manage down (mentoring and coaching internal teams).
• Executive Insights: Distill sophisticated analytical rigor into high-level presentations for the senior leadership team, "managing up" by providing data-backed recommendations for strategic growth and risk management.
• Agile Optimization: Oversee the daily and intra-day optimization of marketing spend through the internal and external marketing team, ensuring sales operations and workflow management teams are synchronized with lead delivery.
• Escalated Compliance Oversight: Serve as the final internal authority for Marketing Compliance, proactively resolving complex regulatory concerns and ensuring all creative assets meet internal and external standards.
• Strategic Partner Management: Lead high-stakes negotiations and "tough conversations" with external media agencies and affiliate partners to ensure lead quality and financial commitments are met.
• Competitive Market Analysis: Utilize a deep understanding of profit drivers to identify and exploit new lead sources and digital media strategies before they become industry standards
• Customer Segmentation and Consumer Profiling: Leads research, data science models to uncover pockets of high ROI and translates that into actionable and repeatable marketing strategy across all channels

Benefits

• Competitive Medical, Dental, and Vision Insurance
• HSA/FSA
• Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
• Voluntary Life Insurance for Self, Spouse and Dependent
• Company-paid Basic Life Insurance and Long Term Disability
• Retirement plan and Employer match contribution with Profit Share
• Tuition Reimbursement program
• Company perks and Discount program
• Engaging Wellness and Financial Education Resources
• Employee Assistance Program
• Incentive Plans

What This Job Offers

• Job Type: Full-time
• Career Level: Executive