Vice President of Marketing

Petite Plume•New York, NY

10d

About The Position

Petite Plume is a high-growth luxury lifestyle brand rooted in timeless design, premium craftsmanship, and an unwavering dedication to comfort. We are a direct-to-consumer–led business, with a rapidly scaling DTC channel at the center of our growth and brand-building strategy. Alongside our strong online presence, we maintain a selective footprint in major retail doors including Neiman Marcus, Bloomingdale’s, Nordstrom, Maisonette, and Shopbop. As we continue to accelerate, we remain grounded in exceptional quality, thoughtful detail, and long-term brand vision. We are building a team that is energized by growth, motivated by excellence, and excited to help shape what comes next. The VP of Marketing will own the end-to-end marketing function, balancing brand storytelling with performance execution. Reporting to the founder/CEO, this person will be responsible for driving growth, strengthening brand equity, and building a disciplined, high-performing marketing organization. This role is ideal for a hands-on, strategic marketer who thrives in high-growth environments and knows how to balance brand storytelling with performance-driven execution.

Requirements

15+ years of proven experience in leadership of high-growth DTC fashion or lifestyle brand
Strong brand marketing background, with a clear point of view on storytelling and positioning
Experience scaling across e-commerce, retail, and wholesale channels
Background working in founder-led companies, with the ability to operate at pace and with high accountability
Deep understanding of core growth and marketing metrics
Strong creative judgment and ability to lead creative teams effectively
Hands-on, resourceful, and execution-oriented

Responsibilities

Develop and execute a unified marketing strategy aligned with business growth targets across all categories
Lead brand positioning and storytelling across all channels developing strong content strategy across all channels
Oversee the creation and execution of 360 multi-channel marketing campaigns
Lead execution of all brand partnerships and collaborations
Oversee content, social, influencer, and PR strategies to drive awareness and desirability
Ensure a consistent, elevated brand experience across all customer touchpoints
Partner with wholesale and retail teams to support brand presence and expansion in physical environments
Oversee the creative team and output across all channels ensuring quality and consistency
Guide creative direction to ensure alignment with brand vision and business objectives
Partner closely with internal and external teams to produce high-quality, high-performing assets
Balance brand-building creative with performance-oriented testing and iteration
Own customer acquisition and retention strategy across paid media and CRM
Define and implement a clear channel diversification strategy, including emerging and non-traditional growth channels
Drive improvements in CAC, LTV, and overall marketing efficiency
Lead retention marketing efforts across email, SMS, and lifecycle programs to increase repeat purchase rate and customer lifetime value
Develop and scale direct mail initiatives as a performance channel, leveraging data and segmentation to drive acquisition and retention
Work closely with the C-suite and senior sales leaders on overall GTM strategy and planning; product diversification, positioning, headcount planning, forecasting, budgeting, etc
Lead, mentor, and scale a high-performing marketing team
Own and manage the marketing budget, ensuring efficient allocation of spend across channels
Hold accountability for marketing-driven revenue and contribution to overall P&L performance
Own all results from the marketing department, ensuring accountability for the effectiveness and efficiency of marketing initiatives and their impact on the company's overall objectives
Represent the company at key industry events, conferences, and public engagements to enhance brand visibility and executive presence
Demonstrate strong AI literacy, with the ability to identify, implement, and scale tools that improve marketing efficiency, creative output, and decision-making