Vice President of Marketing

National Dentex Labs•Palm Beach Gardens, FL

1d•Hybrid

About The Position

Join National Dentex - a leading healthcare organization specializing in the dental industry. We offer a full spectrum of specialized products, services, and technologies to address any dental restoration need. Currently, we have several labs throughout the country. Our team is growing, and we are hiring a number of key positions within our organization including this opportunity for a Vice President of Marketing. THIS IS A REMOTE / HYBRID OPPORTUNITY.

Requirements

Bachelor’s Degree in Marketing, Business, or a related field
12+ years of marketing experience
At least 5 years in a senior leadership role (VP or Director level)
Previous experience in Healthcare, Medical Devices, or Dental is highly preferred.
Understanding the ”Doctor-as-the-customer” journey is a significant plus.
Demonstrated ability to drive growth through integrated marketing strategies.
Proven ability to translate complex data sets into actionable marketing insights with experience in marketing and CRM platforms.
Exceptional executive presence with the ability to influence at the Board and C-suite level in addition to cross-functional collaboration skills.
Strategic and commercial thinking
Deep understanding of relationship-based B2B marketing
Leadership and team development
Strong collaboration with sales team
Customer-centric mindset
Analytical and results-oriented
Ability to translate technical/clinical concepts into clear value propositions

Nice To Haves

MBA preferred

Responsibilities

Define and execute a comprehensive marketing strategy that aligns with our position as the market leader.
Oversee the brand identity across multiple sub-brands and laboratory locations to ensure a cohesive, premium market presence.
Monitor industry trends (e.g., the shift to digital workflows and 3D printing) to pivot messaging and maintain a competitive edge.
Architect a high-performing lead generation engine to support our national sales force.
Optimize the marketing funnel using CRM (Salesforce) and marketing automation tools to track ROI and conversion rates.
Collaborate closely with the VP of Sales to ensure seamless handover of marketing-qualified leads (MQLs).
Lead the “Go-to-Market” strategy for new restorative products, implants, and digital scanning integrations.
Develop educational content, webinars, and KOL (Key Opinion Leader) programs that position the company as a thought leader in the dental industry.
Manage and grow a diverse team including creative, digital, communications, and events professionals.
Oversee the multi-million dollar annual marketing budget, ensuring disciplined spending and high impact.