Vice President of Marketing

Tangam Systems•Waterloo, ON

20h•CA$220,000 - CA$260,000•Hybrid

About The Position

Tangam Systems is a rapidly growing software company at the forefront of data analytics, optimization, and visualization. Our clients range from Fortune 500 enterprises to some of the most recognized brands in the global resort and gaming industry, with deployments across 12 countries throughout North America, Asia-Pacific and Europe. Our flagship products—Table Games Yield Management (TYM) and Slots Optimization & Data Analytics (SODA)—help casinos optimize gaming operations and improve performance. Our next-generation business intelligence solutions transform complex operational data into clear, actionable insights for business users. Powered by patented technology and recognized through multiple industry awards, Tangam continues to push the boundaries of analytics-driven decision making. As we expand our global footprint and product portfolio, we are seeking talented individuals to join us in shaping the future of gaming analytics and optimization.

Requirements

5+ years of progressive marketing leadership experience, preferably within technology and SaaS industries
Hands-on marketing leader with the ability and willingness to execute campaigns, create content, manage marketing systems, analyze performance metrics, and support business development activities as needed
Knowledge of and hands-on experience with the new generation of AI based tools
Experience organizing User Conferences
Proven track record of building and scaling marketing and BDR functions in high-growth environments
Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment
Strong experience in digital marketing, demand generation, brand development, and content strategy
Excellent communication skills, both written and verbal
Strategic and analytical mindset, comfortable with data-driven decision making
Experience working in global markets and coordinating multi-geography campaigns
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Technical testing may be required

Nice To Haves

MBA preferred

Responsibilities

Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion
Lead brand management, positioning, messaging, and corporate communications
Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base
Direct the Digital Marketing, Event Marketing and BDR/Growth Marketing functions, ensuring alignment with company strategy, sales and pipeline strategy, and revenue targets.
Own marketing-sourced pipeline contribution, BDR performance, lead generation, and growth KPIs, reporting progress to executive leadership.
Oversee content marketing, digital / performance marketing, public relations, and event marketing
Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives
Manage and mentor a high-performing marketing team consisting of Digital Marketing, Event Marketing,and BDR/Growth Marketing resources, establishing KPIs and monitoring performance.
Conduct market research, competitive analysis, and customer segmentation to inform campaigns
Oversee marketing budget, resource allocation, and vendor relationships
Ensure consistent brand voice and marketing collateral across all channels and markets