Vice President of Marketing

Elements Financial•Indianapolis, IN

1d•$133,395 - $222,326

About The Position

Elements Financial is seeking a Vice President of Marketing & Brand Strategy to lead the development and execution of integrated marketing, brand, communications, and member engagement strategies. This role is crucial for driving growth, deepening member relationships, and expanding market awareness. The Vice President will serve as the steward of the Elements brand, partnering across the organization to support household acquisition, relationship growth, community expansion, and strategic business objectives. The position involves leading enterprise brand strategy, overseeing various marketing channels, directing market research, guiding agency relationships, and acting as the marketing subject matter expert for executive leadership. A strong understanding of the credit union's functional areas and financial drivers is essential for making strategic decisions. The role also focuses on developing member-centric strategies for engagement and retention, leading lifecycle marketing, ensuring consistent brand experiences, and partnering on organizational culture initiatives. Additionally, the Vice President will drive business growth through partnerships with Business Development, supporting specific financial services like Private Client and Wealth Management, leading acquisition efforts for expansion, and developing youth engagement strategies. Leveraging analytics, CRM, and automation to enhance marketing performance is key. Continuous professional growth is encouraged through maintaining expertise in financial services marketing and evaluating industry trends. The role also involves leading and developing marketing teams, fostering a culture of collaboration and innovation, and establishing clear performance expectations, all while modeling Elements Financial’s “Leadership DNA.”

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred.
5+ years of progressive marketing, brand, communications, or growth leadership experience.
Proven success leading integrated marketing strategies that drive measurable business growth.
Experience with brand strategy, digital marketing, communications, analytics, CRM, and marketing automation.
Financial services experience preferred; credit union experience strongly preferred.
Strategic Thinking
Executive Presence
Brand Stewardship
Data-Driven Decision Making
Change Leadership
Talent Development
Cross-Functional Collaboration
Innovation

Nice To Haves

Master's degree

Responsibilities

Lead enterprise brand strategy, positioning, messaging, and market differentiation.
Oversee advertising, digital marketing, content, public relations, social media, sponsorships, and communications.
Direct market research, member insights, competitive intelligence, and brand awareness initiatives.
Guide agency relationships, media strategy, campaign execution, and reputation management.
Serve as the organization’s marketing subject matter expert and advisor to executive leadership.
Demonstrate knowledge of all functional areas of credit union, including broad product knowledge and the financial drivers of the credit union. Possess the ability to utilize this information to make critical, influential, and strategic decisions.
Develop member-centric marketing strategies that strengthen engagement, retention, and financial wellness.
Lead lifecycle marketing and personalized communication strategies that deepen household relationships.
Ensure consistent brand experiences across all member and employee touchpoints.
Partner with business leaders to support organizational culture and employee engagement initiatives.
Partner with Business Development to support employer relationship growth, direct deposit acquisition, and workplace banking initiatives.
Develop strategies that support Private Client, Wealth Management, and high-balance household growth.
Lead awareness and acquisition efforts supporting branch expansion and community growth.
Drive youth and family engagement strategies that create lifelong member relationships.
Leverage analytics, CRM, automation, and segmentation to improve marketing performance and ROI.
Maintain expertise in financial services marketing, branding, consumer behavior, and emerging technologies.
Evaluate industry trends and best practices to ensure continued innovation and competitive advantage.
Lead and develop high-performing marketing, communications, creative, and digital teams.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Establish clear goals, performance expectations, and development opportunities.
Model Elements Financial’s “Leadership DNA”: Be BOLD, Exude One Team, Legendary Mindset, Inspire Action, Elevate Others, and Fearless Resilience.