Vice President of Marketing

Range • McLean, VA

3d • Onsite

About The Position

Range is creating AI-powered solutions to eliminate financial complexity for our members. We’re transforming wealth management through the perfect blend of cutting-edge technology and human expertise. We’re obsessed with member experience! We’ve built an integrated platform that tackles the full spectrum of financial needs–investments, taxes, retirement planning, and estate management–all unified in one intuitive system.
Backed by Scale Ventures, Gradient Ventures, and Cathay Innovations, we're in hyper-growth mode and looking for exceptional talent to join our starting lineup. Every Ranger at this stage is shaping our culture and way of life—from former CEOs and startup founders to experts from leading hedge funds and tech companies.
If you're ready to build something that truly matters in financial services, bring your talent to Range. Here, you'll make a genuine impact on how people manage their financial lives while working alongside a team that celebrates wins, makes big decisions, and blazes new trails together.
About the role
Range is seeking a VP of Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies. This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making. The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights.
We're excited to hire this role at Range's Headquarters in McLean, VA. All of our positions follow an in-office schedule Monday through Friday, allowing you to collaborate directly with the team. If you're not currently based in one of these areas but love what you see, let’s discuss relocation options as part of your journey to joining us.

Requirements

• Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
• Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
• Proficiency in SQL and Python for marketing analytics and data-driven decision-making.
• Strong leadership and team management experience.
• Excellent communication skills to translate technical insights into actionable business strategies.

Nice To Haves

• Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
• Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
• Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
• Basic proficiency in HTML for landing page and email template optimizations.
• Experience scaling a startup from early-stage to rapid growth.
• Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups

Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
• Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
• Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
• Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
• Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
• Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
• Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.
• Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.
• Recruit, mentor, and lead a high-performing growth marketing team.
• Foster a data-driven and test-and-learn culture within the marketing organization.
• Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives.

Benefits

• 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
• Retirement savings program to support your future
• time to reset and recharge + most federal holidays
• Comprehensive leave policy for growing families
• Select meals covered throughout the week
• Monthly movement stipend
• Early exercise eligibility and a strong focus on professional development
• Salary and equity refreshes based on performance
• After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed