Vice President of Marketing

Neal Careers•Sarasota, FL

7d•Onsite

About The Position

Neal Communities is seeking a dynamic and strategic Vice President of Marketing to lead their marketing efforts and elevate their brand presence. This executive role is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, generate leads, enhance customer engagement, and support sales growth. The company is recognized as a Top Workplace and focuses on people, purpose, and performance.

Requirements

Bachelor's Degree in Marketing, Communications, Business or related field or equivalent work experience
Five to ten years of new construction marketing management experience
Strong leadership and team management skills, with experience overseeing internal teams and external agencies
Expertise in digital marketing, SEO, SEM, paid media, and CRM tools (e.g., Salesforce, HubSpot)
Experience managing multi-million-dollar marketing budgets and optimizing ROI
Understanding the customer, product development, client relationships
Strong knowledge of Florida’s real estate market and homebuyer demographics is a plus
Marketing concepts and positioning
Highly creative and analytical thinking skills are critical
Exceptional verbal and written communication skills
Enthusiastic, motivated and high energy
Proven leadership skills
Project Management skill set
Team player; collaborative
Frequently required to sit; use hands to handle, or feel objects, tools, or controls; talk and hear.
Position requires sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion.
Employee frequently uses a computer keyboard, regularly travels (as a vehicle driver and as a passenger on various modes of transportation), and occasionally performs work on-site at construction work sites.
Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.
Employee views computer monitor frequently.
May occasionally lift and/or move up to 40 pounds.

Nice To Haves

Strong knowledge of Florida’s real estate market and homebuyer demographics is a plus

Responsibilities

Develop and execute a comprehensive marketing strategy to enhance brand visibility and drive home sales.
Oversee brand positioning, messaging, and marketing campaigns across multiple channels.
Collaborate with the executive team to align marketing initiatives with business goals and revenue targets.
Conduct market analysis to identify trends, opportunities, and competitive positioning within the Florida homebuilding industry.
Drive lead generation strategies through digital marketing, social media, SEO, SEM, paid advertising, and community engagement.
Partner with the sales team to develop effective lead nurturing strategies and optimize the customer journey.
Evaluate and implement marketing automation and aligns Sales CRM tools to enhance lead tracking and conversion.
Manage digital marketing efforts, including website management, content marketing, social media, and online advertising.
Oversee traditional marketing, including print advertising, signage, model home branding, events, and direct mail.
Ensure the company’s website and online presence effectively engage potential buyers and generate high-quality leads.
Maintain a strong, consistent brand presence across all communities, sales offices and marketing materials.
Oversee community launches, virtual and in-person grand openings, and event marketing efforts.
Develop strategies to enhance customer engagement, testimonials, and referrals.
Establish and manage the annual marketing budget, ensuring cost-effective allocation of resources.
Analyze campaign performance, lead quality, and conversion rates to refine marketing strategies.
Present reports and insights to the executive team on key marketing metrics and ROI.
Direct and monitor research activities.
Study and define market segments.
Gather information on competitors’ activities in each market area.
Define the “needs and desires” of particular market segments.
Maintain knowledge of availability and awareness of areas of growth and development by area.