Vice President of Marketing
About The Position
As the Vice President of Marketing, you lead the development and execution of brand strategy, promotions, paid media, creative development, and digital/owned channels for Noodles & Company. You define how the brand shows up across channels, ensuring consistency in messaging, creative execution, and guest experience while driving business performance. You lead cross-functional teams across brand marketing, campaign planning, channel strategy, and customer acquisition, translating business goals into clear, actionable marketing programs. You partner closely with Marketing, Operations, Finance, Culinary, and Technology to drive traffic, strengthen loyalty, and support long-term growth through disciplined execution and data-informed decision-making. At Noodles & Company, we believe great food can spark meaningful connections. That’s why we’re on a mission to reintroduce the world to noodles—not just as a meal, but as an experience worth craving. As we evolve our brand to meet the modern guest, we’re focused on creating moments that surprise, delight, and shift perceptions of what fast-casual can be. Every bowl we serve is rooted in global flavors, fresh ingredients, and intentional hospitality that makes guests feel seen and valued. Our values— We Care, We Show Pride, We Are Passionate, and We Love Life —guide how we show up for our guests, our team members, and each other.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience; MBA is a plus.
- 12+ years of experience in brand marketing, integrated campaigns, or customer analytics, preferably in restaurant, retail, or CPG industries.
- Demonstrated success leading marketing strategy and execution across digital and in-store channels.
- Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Experience managing and mentoring high-performing teams.
- Executive presence and strong communication skills, with the ability to influence across functions and levels.
Nice To Haves
- MBA is a plus.
Responsibilities
- Defines and evolves the Noodles & Company brand positioning and messaging framework.
- Ensures brand consistency across digital, in-restaurant, and external communication touchpoints.
- Partners with internal stakeholders to align brand strategy with business and marketing objectives.
- Leads the annual integrated marketing planning process, aligning messaging and promotional strategy across paid, owned, and in-restaurant channels.
- Oversees execution of branded campaigns and seasonal promotions, ensuring alignment with guest needs and business goals.
- Manages agency relationships to support creative development, media planning, and channel activation.
- Collaborates with cross-functional teams to ensure campaigns are executed effectively across all platforms and restaurant environments.
- Leverages guest data, insights, and research to inform brand and marketing decisions.
- Leads the development of customer segmentation strategies and testing roadmaps.
- Leverage Customer Data Platform (CDP) for more personalized and effective marketing communications.
- Works with Finance and channel leads to measure campaign effectiveness and inform budget allocation decisions.
- Leads and develops a team of brand marketers and insights professionals.
- Builds strong relationships with cross-functional teams to ensure alignment and collaboration across initiatives.
- Oversees the strategy and execution of paid media channels including third party delivery partners
- Leads an owned-channel/digital team leveraging Noodles loyalty program, digital assets, and SEO.
- Fosters a results-driven, customer-centric culture within the team.
- Works with CMO and peers to manage/lead an internal marketing agency team as well as outside marketing agencies/resources.
- Manages annual and ongoing marketing budget.
Benefits
- Pay range: $178,000 - $226,000 annual salary
- Eligible for annual performance bonus up to 25%
- Eligible for long-term incentive
- Flexible paid time off
- Medical, dental, and vision insurance
- 401(k) and stock purchase discounts
- Paid maternity and paternity leaves, adoption, and surrogacy benefits
- Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
- Scholarship opportunities through Noodles Foundation
- Monthly technology stipend
- Discounts through our gift card program
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What This Job Offers
Job Type
Full-time
Career Level
Executive
