Vice President, Marketing

Watchmaker Genomics•Boulder, CO

10h•$200,000 - $250,000•Hybrid

About The Position

Watchmaker is inviting applications for the full-time position of Vice President, Marketing based in Boulder, CO (open to remote). The successful candidate will thrive in a dynamic, fast-paced working environment and contribute directly to our company culture and success. Reporting to the Chief Commercial Officer, the VP of Marketing will lead and scale a high-performing team across Product Management, Product Marketing and Design, NPD Project Management and Product Operations. The VP will own the commercial marketing engine - product strategy, portfolio management, launches, brand, and revenue enablement. The organization is structured across four pillars: NGS Product Management, MDx/Enzymes Product Management, Product Operations and Product Marketing and Design.

Requirements

Masters with 15+ years of life sciences marketing experience and 5 years of experience leading a team.
Experience in genomics, NGS, molecular diagnostics, or adjacent tools markets is required.
Excellent organizational skills and attention to detail.
The ability to multitask, be able to work at a high standard, perform consistently under pressure along with pre-determined deadlines and work without supervision.
Strong interpersonal skills and an ability to work as an effective member of a team.
Good communication and personal task management skills and a high level of self-motivation and initiative.
A creative and disciplined approach to problem-solving.
Time management and prioritization under deadlines
Deep understanding of NGS, molecular diagnostics, and/or enzyme-based applications, able to engage technically with Product Managers and R&D
Track record of commercial launch excellence across multiple product launches in a high-growth life sciences environment
Experience building or scaling marketing analytics, pricing, and forecasting functions
Strong strategic thinker who can also operate hands-on in a scaling organization
Excellent cross-functional partnership skills, works effectively with Sales, R&D, Operations, and executive leadership
Comfortable navigating ambiguity in a growing and evolving organization
Demonstrated leadership of strong team culture in a high-performance environment

Nice To Haves

MBA is a plus.
Both startup and larger company experience preferred

Responsibilities

Drive product portfolio strategy across NGS, MDx/Enzymes, and emerging applications (In collaboration with R&D), in preparation for Portfolio Committee alignment, approval and prioritization
Lead commercial launch execution, ensuring campaigns, sales enablement, and customer engagement are ready
Directly manage and develop the marketing organization across Product Management, Product Marketing and Design, NPD Project Management and Product Operations
Support the marketing leadership team to operate at leadership level through coaching, team development, and structural support
Drive Portfolio Committee proposal quality with commercial depth, competitive positioning, and strategic clarity
Oversee the Product Operations pillar including centralized pricing analysis, forecasting, marketing analytics, and PCQT coordination
Lead marketing strategy including positioning, messaging, campaigns, conferences, digital presence, and competitive intelligence
Oversee the NPD Project management team, supporting the ELT and the company with portfolio and product level timelines and dashboards for on time, in full launches
Partner with the Chief Commercial Officer on commercial strategy, sales alignment, pricing, and revenue targets
Collaborate with R&D leadership on NPD pipeline, discovery priorities, product-market fit and 2-year rolling roadmaps
Drive QBR cadence for portfolio health visibility and data-driven decision-making
Manage marketing budget, headcount planning, and hiring
Implement and leverage marketing automation tools and CRM to manage the funnel and drive conversions
Lead and represent the company at key customer meetings, conferences, and industry events