Vice President, Product Marketing Strategy, Private Markets Solutions
About The Position
JPMorganChase is seeking an experienced Vice President, Product Marketing Strategy to accelerate growth and sharpen the value proposition for Private Markets Solutions. The role focuses on the private markets ecosystem, including startups, venture capital, and the professional services that support them. The position owns the product narrative by translating product capabilities into clear, value-driven positioning and messaging, and evolving that narrative as bank offerings and relevant audiences expand. The role leads go-to-market planning and product launches across regions, represents the voice of the market within the product organization, and ensures sales and marketing teams communicate the offering consistently. It works closely with product, sales, demand generation, digital, and content teams on positioning, research, launch execution, enablement, and measurement throughout the client lifecycle.
Requirements
- Bachelor's degree.
- 7+ years of experience in product marketing, with demonstrable ownership of product positioning and go-to-market strategy.
- Strong analytical and research skills, with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills, including the ability to simplify technical information for a broader audience.
- Experience developing messaging frameworks and product positioning for technology products or platforms.
- Ability to collaborate in a fast-paced, cross-functional team environment.
- Structured problem-solving skills, including the ability to break down ambiguous commercial challenges, identify root causes, and drive practical solutions.
Nice To Haves
- Product marketing experience at a B2B fintech or a technology company serving startups, venture capital firms, or law firms as primary customers.
- Experience shaping and evolving messaging through internal and external partnerships, such as integrating new products, partners, or business lines into an evolving narrative.
- Experience working within a large or matrixed organization where aligning across many stakeholders is necessary.
Responsibilities
- Develop clear, compelling positioning and messaging for private markets personas, grounded in how they evaluate and purchase solutions; differentiate the offering by emphasizing client outcomes and value.
- Define and maintain the messaging framework and library supporting sales collateral, the website, campaigns, and client communications.
- Evolve the product narrative as capabilities, partnerships, bank offerings, and relevant audiences change.
- Lead development and execution of go-to-market strategies for new products, features, and services across regions.
- Define launch narratives and coordinate cross-functional delivery with sales, marketing, and product teams.
- Align go-to-market activity across the client lifecycle, from awareness and acquisition through adoption and expansion.
- Partner with internal stakeholders to ensure campaigns reflect current positioning and fit how teams engage clients.
- Define and track product marketing impact metrics, including asset usage, launch performance, win rates, conversion, and adoption; use results to improve messaging and enablement.
- Conduct ongoing market research into customer needs, industry trends, and the competitive landscape in private markets.
- Own competitive intelligence, explain competitor positioning and areas of success or loss, and help sharpen differentiation.
- Equip sales teams with pitch narratives, competitive battlecards, objection-handling guides, platform demo scripts, and other materials.
- Keep sales teams informed about product updates, positioning changes, and competitive developments.
- Gather structured client and field insights, including client needs, seller feedback, competitive positioning, win/loss results, and adoption patterns, to inform product roadmap priorities.
- Act as the voice of the market within the product organization.
- Define the content strategy for product marketing materials.
- Write creative briefs and partner with content and design teams to build and maintain an asset library, prioritizing materials used by sellers and clients.
Benefits
- Comprehensive health care coverage
- On-site health and wellness centers
- Retirement savings plan
- Backup childcare
- Tuition reimbursement
- Mental health support
- Financial coaching
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity
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What This Job Offers
Job Type
Full-time
Career Level
Senior
