Vice President, Product Marketing Strategy- Home Lending

JPMorganChase•Columbus, OH

13d

About The Position

JPMorganChase is seeking a Vice President, Product Marketing Manager for the Consumer & Community Banking Home Lending Marketing team. This leader will own the strategy, performance, and growth of customer acquisition channels, including Lead Aggregators, Benefit Aggregators, and emerging AI Search partnerships. The role connects Marketing, Product, Analytics, Technology, Finance, and external partners to drive qualified customer growth and funded loan performance. The position combines marketing strategy, partnership management, and digital innovation. The successful candidate will shape how Chase reaches and serves home lending customers, contribute to firm growth priorities, and help deliver customer experiences throughout the home lending journey. The role also includes leading and developing a high-performing team.

Requirements

Formal training or certification on Product Marketing Manager concepts and 7+ years of applied experience.
Demonstrated experience developing and executing channel or partnership marketing strategies that drive measurable customer acquisition and business growth.
Strong analytical and data-driven decision-making skills, including the ability to translate performance insights into actionable strategies and investment recommendations.
Ability to manage multiple initiatives, balance competing priorities, and deliver results within defined timelines.
Excellent written and verbal communication skills, including experience developing and delivering presentations to executive leadership.
Experience building and managing cross-functional relationships across Marketing, Product, Technology, Finance, and external partners.
Ability to influence without direct authority, drive stakeholder alignment, and lead through collaboration.
Strong understanding of business performance metrics and marketing's contribution to revenue growth and profitability.

Nice To Haves

Bachelor's degree in Marketing, Business, Communications, or a related field.
Deep knowledge of digital acquisition channels, affiliate marketing ecosystems, or performance marketing models.
Experience evaluating and scaling emerging digital acquisition opportunities, including AI-driven search or discovery platforms.
Demonstrated experience managing partner contracts, vendor relationships, budgets, and financial performance against targets.
Prior experience leading and developing teams, with a track record of building inclusive, high-performing environments.

Responsibilities

Own the end-to-end strategy, growth, and performance of Home Lending's affiliate and AI Search acquisition portfolios, driving measurable customer acquisition and funded loan growth.
Develop and execute channel-specific go-to-market strategies, partnership roadmaps, and growth plans aligned to Home Lending business objectives and investment priorities.
Identify, evaluate, negotiate, and scale strategic partnerships that expand customer reach, improve lead quality, and deliver incremental business growth.
Serve as the primary marketing relationship manager for key external partners and represent the firm in business, performance, and strategic discussions.
Lead development of channel value propositions, positioning, messaging, and customer experiences in collaboration with Product, Digital, Analytics, Sales, and Technology teams.
Monitor channel performance and market trends, using data and analytics to identify optimization opportunities, improve acquisition efficiency, and inform investment decisions.
Evaluate emerging acquisition opportunities, including AI-powered search and discovery platforms, and recommend testing, scaling, and long-term investment.
Build business cases, forecasts, and executive-level presentations to support strategic decision-making and growth prioritization in senior leadership forums.
Partner with Legal, Compliance, Risk, and Controls teams to ensure marketing initiatives, partnerships, and customer communications meet regulatory and governance requirements.
Lead and develop a high-performing team, fostering accountability, innovation, collaboration, and continuous improvement.