Vice President, Portfolio & Product Marketing

NCR Voyix•Atlanta, GA

About The Position

NCR Voyix is seeking a senior marketing leader to define how the market understands the company, its portfolio, and the value it delivers to customers. The Vice President will serve as a strategic bridge between Product, Sales, Customer Success, and Marketing, with responsibility for portfolio strategy, market positioning, product marketing, analyst relations, and competitive intelligence. The role is accountable for differentiated market narratives that accelerate growth, improve win rates, strengthen analyst perceptions, and support NCR Voyix’s position in unified commerce. It combines responsibilities traditionally associated with product marketing, portfolio marketing, analyst relations, and competitive intelligence, with a focus on commercial impact, market influence, and long-term business growth. The position reports to the SVP of Marketing. The successful candidate will advise executive leadership, influence decisions across Product, Sales, Strategy, Finance, Customer Success, and Marketing, develop future leaders, and build high-performing teams. They will drive accountability, prioritization, and operational rigor while balancing long-term market leadership with near-term commercial outcomes and translating market dynamics into business action.

Requirements

15 or more years of experience in B2B technology marketing.
8 or more years of executive leadership experience.
Experience leading Product Marketing, Portfolio Marketing, or Market Strategy functions.
Proven success partnering with Product and Sales organizations.
Experience building analyst relations and competitive intelligence programs.
Strong executive communication and presentation skills.
Demonstrated success leading organizational transformation.

Nice To Haves

Experience in retail technology, restaurant technology, payments, commerce, SaaS, or enterprise software.
Experience leading platform-positioning or category-creation initiatives.
Familiarity with enterprise buyers, including CEOs, CIOs, COOs, CFOs, CMOs, and operations leaders.

Responsibilities

Drive strategic market positioning and the enterprise platform narrative across retail, restaurant, and payments markets.
Develop and evolve enterprise-wide portfolio architecture, solution hierarchy, and platform narrative.
Lead segmentation strategies, buyer frameworks, and market prioritization.
Create executive-level messaging frameworks that support corporate growth objectives.
Ensure a consistent and differentiated company narrative across customer-facing communications.
Lead product marketing professionals supporting retail, restaurant, and payments offerings.
Define positioning, messaging, customer value propositions, sales enablement, and go-to-market strategies for major solutions.
Partner with Product Management to align market requirements, customer insights, and commercialization plans.
Establish product marketing standards, frameworks, and best practices across the organization.
Ensure products are positioned around buyer needs and business outcomes rather than features.
Own strategic product communications frameworks for launches, migrations, sunset plans, roadmap communications, and major customer-facing change initiatives.
Establish operational communication standards across products and business units.
Own enterprise analyst strategy and relationships.
Lead engagement with Gartner, IDC, Forrester, Datos Insights, and other industry analysts.
Oversee analyst briefings, evaluation participation, and strategic submissions.
Develop analyst influence plans that support growth objectives and category positioning.
Monitor competitors, market shifts, technology trends, partnerships, acquisitions, and emerging threats.
Deliver actionable market insights to Product, Sales, Executive Leadership, and Marketing.
Develop competitive messaging frameworks, battlecards, and executive intelligence briefings.
Establish scalable processes for collecting, analyzing, and distributing market intelligence.
Advise executive leadership and influence decisions across Product, Sales, Strategy, Finance, Customer Success, and Marketing.
Develop future leaders and build high-performing teams.
Drive accountability, prioritization, and operational rigor while balancing long-term market leadership with near-term commercial outcomes.