Vice President, Performance Marketing

CSC Generation

2d • Remote

About The Position

CSC Generation is looking for a Vice President of Performance Marketing to own paid media strategy and the paid media P&L across its portfolio of 13 brands. This role involves setting multi-year direction, building the team and agency bench, and representing performance marketing on the leadership team. Success in the first year includes establishing a unified performance marketing strategy, setting up the right team structure, and improving blended CAC and media efficiency. The role requires close partnership with Creative, Merchandising, and eCommerce leadership to ensure alignment between paid investment, assortment, and creative strategy. This is a lean team environment where the individual will have end-to-end responsibility and operate with speed and decision-making autonomy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.
• 12+ years of experience in performance marketing or paid media, including 5+ years leading managers or team leads (not just individual contributors).
• Proven ownership of a paid media budget spanning multiple channels (search, social, shopping/feed, display) at a scale consistent with a multi-brand or multi-hundred-million-dollar revenue business.
• Track record of owning performance marketing across multiple brands or business units simultaneously.
• Strong command of performance marketing economics: CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
• Demonstrated ability to influence and align Creative, Merchandising, eCommerce, and executive stakeholders without direct authority over their teams.
• Proven experience building and leading teams of leaders, and managing agency relationships at scale.
• Strong executive presence and communication skills, with experience reporting directly to the C-suite or serving on a leadership team.
• Demonstrated experience using AI and automation tools to improve decisions, increase output, or improve team efficiency.
• Hands-on fluency with major ad platforms (Google Ads, Meta Ads Manager) and analytics/reporting tools (Google Analytics, Tableau or Looker Studio), even if day-to-day execution sits with the team.

Nice To Haves

• Experience across multiple retail or ecommerce verticals (such as outdoor, home, or specialty goods).
• Experience with multi-brand or multi-site paid media management (shared team supporting several storefronts).

Responsibilities

• Own the performance marketing P&L and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
• Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team.
• Translate company revenue and margin targets into a multi-year paid media investment plan.
• Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands.
• Track competitor activity and market trends to spot new channels, formats, and positioning opportunities.
• Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
• Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold your leadership team accountable to them.
• Stay close enough to the numbers to catch problems early, coach through them, and step in directly when needed.
• Hold agency partners accountable to performance benchmarks, media efficiency, and clear scopes of work.
• Own new channel expansion, including hands-on execution of initial campaigns in new channels.
• Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting, turning results into scaled learnings.
• Drive adoption and demonstrated use of AI and automation tools across the team to improve decisions, increase output, and free up time for high-value work.
• Sit on CSC Generation's marketing leadership team and represent performance marketing in company-level strategy and planning.
• Partner with Creative to ensure ad concepts and assets are built for performance from the start.
• Partner with Merchandising to align paid spend with inventory, margin, and assortment priorities.
• Partner with eCommerce, Product, and Web Development to ensure landing pages, site experience, and conversion funnels support paid traffic quality.
• Translate performance data into clear commercial recommendations for the executive team—not just channel-level metrics.
• Flag risks and opportunities early and bring solutions rather than just problems.

Benefits

• Paid time off policies
• 401(k) match (US)
• RRSP match (Canada)
• Medical/dental/vision and a variety of supplemental policies (US)
• Medical, dental, and vision coverage, a variety of supplemental benefit options (Canada)
• Employee discounts across our portfolio of brands

What This Job Offers

• Job Type: Full-time
• Career Level: Executive