Vice President of Sales

Sandridge Crafted Foods•Medina, OH

About The Position

Sandridge Crafted Foods, a family-owned food manufacturer, is seeking a Vice President of Sales to lead sales strategy and grow customer relationships. The role guides the sales organization, collaborates with operations and supply chain, and supports responsible growth while maintaining the company’s focus on integrity and long-term partnerships. The position oversees sales across retail, foodservice, private label, and distribution, with responsibility for revenue growth, customer relationships, team development, pricing, forecasting, and alignment between sales demand and manufacturing capacity. Sporadic overnight travel is required, travel of 20% or greater is required, and a valid passport is required for international travel.

Requirements

Bachelor’s degree in Business, Marketing, Food Science, or a related field.
10+ years of progressive sales leadership experience, including at least 5 years in food manufacturing, CPG, or a related industry.
Proven success managing large customer accounts such as retail chains, distributors, or foodservice operators.
Demonstrated track record of revenue growth and managing complex sales cycles.
Strong understanding of supply chain coordination, pricing strategies, and margin management.
Experience building and leading high-performing sales teams.
Excellent communication, negotiation, and relationship management skills.

Nice To Haves

MBA or advanced degree.
Experience in a family-owned or privately held company.
Experience with private label, co-manufacturing, or ingredient sales.
Familiarity with food safety standards such as FDA, USDA, GFSI, and SQF.
Experience with ERP and CRM systems in a manufacturing environment.

Responsibilities

Develop and execute short- and long-term sales strategies across retail, foodservice, private label, and distribution.
Drive revenue growth through new business development, customer retention, and expansion of existing accounts.
Lead and develop the sales team, including regional sales leaders, key account managers, and sales operations.
Set sales targets, KPIs, and performance metrics, and track progress against company goals.
Build and maintain relationships with major customers, distributors, brokers, and strategic partners.
Work with operations, production, and supply chain to align sales demand with manufacturing capacity.
Partner with marketing and product development on go-to-market strategies, product launches, and promotions.
Lead pricing strategy, contract negotiations, and margin management.
Monitor commodity trends, pricing pressures, and competitive activity in the food industry.
Ensure compliance with food industry regulations and customer requirements, including food safety, labeling, and traceability.
Use CRM and forecasting tools to improve pipeline visibility and demand planning.
Recruit, develop, and retain high-performing sales talent in a collaborative, accountability-driven culture.
Represent the company at industry events, trade shows, and customer meetings.