Vice President of Product, Flooring and Industrial

Ecore Talent Team•Lancaster, PA

55d•Onsite

About The Position

At Ecore, we transform reclaimed rubber into innovative performance surfaces that protect people and the planet. Our products power everything from playgrounds and gyms to hospitals, courts, and even rockets—helping people in motion be their strongest, healthiest selves. As a high-growth, sustainability-driven company, we’re leading the way in circular innovation by keeping rubber out of landfills and turning waste into wellness, safety, and performance. We’re excited to find individuals who are eager to be part of a team that’s driving global impact through innovation, sustainability, and purpose. Reporting to the President, Flooring & Industrial, the Vice President, Product will serve as a key architect of F&I's growth strategy, leading product portfolio management, innovation, market strategy, and commercialization. This is a business-building role responsible for further evolving Product as a strategic capability that drives revenue growth, product differentiation, pricing power, and long-term competitive advantage. The VP Product will be expected to both define the future-state product operating model and personally lead critical strategic initiatives while the organization continues to mature. This leader must be equally comfortable developing long-term portfolio strategy, working directly with customers, evaluating innovation investments, partnering with Commercial and Operations, and rolling up their sleeves to solve immediate business challenges. Additionally, the VP Product will serve as the primary bridge between customers, markets, commercial strategy, and innovation, ensuring product and innovation priorities are aligned with growth opportunities, competitive differentiation, and long-term value creation. The successful candidate will combine the strategic mindset of a general manager, the market orientation of a commercial leader, and the execution discipline required to build new organizational capabilities.

Requirements

Vice President, Product; Vice President, Product & Innovation; General Manager; Business Unit Product Leader; Vice President of Product Management; or Sr. Director comparable leadership role with responsibility for product strategy, portfolio management, innovation, commercialization, and business performance.
Demonstrated success driving revenue growth, market expansion, and product portfolio performance within industrial, manufacturing, building products, engineered materials, specialty materials, or related industries.
Demonstrated expertise in product strategy, portfolio management, market segmentation, pricing, innovation management, and commercialization.
Track record of improving product mix, pricing realization, market positioning, and profitability.
Experience leading cross-functional initiatives across Commercial, Operations, Product, Engineering, Supply Chain, and Finance.
Demonstrated success building organizational capabilities, operating models, governance processes, and teams in growing or evolving businesses.
Experience commercializing new products and solutions from concept through market launch and scale.
Strong business acumen with experience making portfolio, investment, and resource allocation decisions that balance growth, customer value, and financial performance.
Experience influencing business unit performance through portfolio, pricing, growth, innovation, and investment decisions.

Nice To Haves

Experience in Flooring, Building Products, Construction Products, Industrial Manufacturing, Engineered Materials, Specialty Materials, Performance Surfaces, Architectural Products, Commercial Interiors, or adjacent industries.
Experience operating within private equity-backed, acquisition-oriented, or high-growth businesses.
Experience integrating acquired product portfolios, brands, or product lines.
Experience leading organizations through periods of significant growth, organizational evolution, or business transformation.
Experience operating in multi-site manufacturing environments.
Experience developing market-led innovation processes and product operating models.

Responsibilities

Define and execute the Flooring & Industrial product strategy, portfolio roadmap, and investment priorities to accelerate growth, improve profitability, and strengthen market leadership.
Identify attractive growth opportunities across existing and adjacent markets, leveraging customer insights, market trends, and competitive intelligence.
Optimize portfolio performance through disciplined lifecycle management, product mix improvement, margin expansion, and portfolio rationalization.
Align product investments and resources to the highest-value opportunities and strategic business priorities.
Develop differentiated products, solutions, and value propositions that strengthen competitive advantage and improve revenue quality.
Partner with Commercial leadership to accelerate market penetration, pricing power, and profitable growth.
Define innovation priorities and investment strategies aligned with growth objectives, customer needs, and market opportunities.
Translate customer, market, and competitive insights into differentiated products, solutions, and platforms that strengthen Ecore's competitive position.
Build and manage a balanced innovation portfolio that supports near-term growth, margin expansion, and long-term market differentiation.
Strengthen collaboration across Product, R&D, Commercial, and Operations to improve innovation effectiveness and execution.
Accelerate speed-to-market and commercialization capabilities, ensuring new products successfully translate into revenue, margin, and market impact.
Establish metrics and governance to evaluate innovation performance, investment returns, and portfolio health.
Develop deep understanding of customer needs, buying behaviors, market dynamics, and emerging industry trends across Flooring & Industrial segments.
Lead Voice of Customer and market intelligence programs to identify growth opportunities, unmet customer needs, and sources of competitive advantage.
Define market segmentation strategies, target growth markets, and investment priorities that maximize long-term value creation.
Anticipate competitive threats, market shifts, and emerging opportunities, helping position Ecore ahead of evolving customer and industry needs.
Shape compelling value propositions and market positioning strategies that strengthen differentiation and support pricing power.
Build strong relationships with customers, channel partners, architects, designers, contractors, and industry influencers to inform strategy and accelerate growth.
Serve as a strategic advisor to the F&I leadership team, influencing growth strategy, market priorities, and competitive positioning.
Co-own pricing strategy and value realization with Commercial leadership.
Strengthen pricing governance, segmentation, and margin performance.
Develop differentiated value propositions that support premium positioning and competitive advantage.
Increase share of wallet, product adoption, and solution penetration across targeted markets.
Design and implement a scalable product operating model that aligns Product, R&D, Commercial, Operations, and Customer Experience around shared business priorities.
Establish portfolio governance, prioritization, and performance management processes that improve investment decisions, resource allocation, and organizational focus.
Create visibility into product performance, innovation effectiveness, and portfolio health through data-driven metrics, analytics, and reporting.
Build product management capabilities, talent, and succession depth while establishing clear ownership, accountability, and execution discipline across the product lifecycle.
Partner with business leaders across Commercial, Operations, Finance, Supply Chain, Marketing, and Customer Experience to align strategy, investments, and resources against the highest-value growth opportunities.
Influence strategic business decisions through deep expertise in customers, markets, portfolio strategy, innovation, and competitive dynamics.
Balance customer needs, market opportunities, innovation priorities, operational capabilities, and financial objectives to maximize long-term value creation.
Help shape growth strategies, market participation decisions, and investment priorities that strengthen competitive advantage and accelerate business performance.
Serve as a trusted advisor to the President and leadership team on matters related to product strategy, portfolio performance, market trends, innovation, and long-term growth opportunities.
Foster alignment, accountability, and execution excellence across functions to ensure successful delivery of strategic and financial objectives.