Vice President of Operations - Multi-Unit Spa & Wellness

PLACEM!NT Recruiting • Sacramento, CA

22h • Onsite

About The Position

The Vice President of Operations provides senior-level leadership and full accountability for the operational, financial, and cultural performance of a multi-state spa portfolio covering resort locations in Hawaii and a membership-based wellness franchise in the Sacramento, California market. This is a hands-on, field-based executive role with regular on-site presence and frequent travel between Hawaii and California, working directly with teams and ownership.

The primary focus is growing the California membership-based franchise business through marketing, sales, retention, pricing strategy, and member experience, while also overseeing the Hawaii resort spa division. The role owns full profit and loss performance, builds consistent operating procedures and training programs across locations, and develops site leaders and succession depth. The organization describes its culture as grounded in results, enthusiasm, accountability, connection, and honesty.

Requirements

• Proven experience operating and growing a membership-based business model, such as a franchise or membership-driven service business.
• At least 7 years of multi-unit operations leadership experience.
• Demonstrated success owning full profit and loss responsibility, including bottom-line cost management for labor, inventory, facilities, and benefits allocation.
• Ability and willingness to travel frequently between Hawaii and California.
• Comfort operating two distinct business models: membership/franchise as the primary focus and resort/hospitality spa as a secondary responsibility.

Nice To Haves

• Experience in resort or hotel spa operations.
• Broader wellness, fitness, or hospitality industry background.
• People-first leadership style, with comfort giving direct feedback and providing hands-on coaching.
• Experience building or scaling operations ahead of a company's growth curve.

Responsibilities

• Grow and scale the membership-based franchise business in the Sacramento market through marketing, sales, retention, pricing strategy, and member experience.
• Own full profit and loss performance across the California franchise division and the Hawaii resort spa division.
• Lead daily operations, financial results, and team culture with regular on-site presence and frequent travel between markets.
• Recruit, coach, and mentor site leaders, building bench strength and succession depth across both divisions.
• Build and refine standard operating procedures and training programs for multiple locations and two business models.
• Build revenue through marketing, service offerings, membership growth, and strong guest and team experiences.

Benefits

• Healthcare benefits, varying by location.
• 401(k) benefits.
• Paid time off starting at 10 days and increasing over time.
• Structured path to future ownership for the right long-term fit.
• Some relocation assistance may be considered for the right candidate.
• Performance incentive of up to $30,000, with no cap on upside for strong performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed