Vice President of Marketing
INOVA FEDERAL CREDIT UNION•Elkhart, IN
•Onsite
About The Position
The Vice President of Marketing is a strategic leader responsible for driving brand awareness, member growth, and overall marketing performance. This role leads all marketing efforts, including digital strategy, branding, campaigns, and community engagement, while partnering with executive leadership to align initiatives with organizational goals.
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 7+ years of marketing experience
- 5+ years in leadership
- Strong expertise in digital marketing, branding, and analytics
- Excellent leadership and communication skills
Nice To Haves
- Master’s degree preferred
- Financial services experience preferred
Responsibilities
- Develop and execute marketing strategies that support growth and engagement
- Oversee brand, digital marketing, advertising, and public relations
- Analyze performance metrics and market trends to guide decisions
- Lead, mentor, and develop the marketing team
- Manage budget and external vendor relationships
- Collaborate across departments to support strategic initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
11-50 employees
