Vice President of Marketing
About The Position
The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy aligned with organizational growth goals. This role involves defining and evolving the organization’s brand identity and positioning, and partnering with executive leadership to align marketing with clinical and operational priorities. The position also oversees the development of strong referral networks, builds scalable outreach strategies, and ensures consistent engagement with community partners. A key aspect of this role is leading the development of clear, family-friendly messaging that reflects individualized care, clinical quality, and values-based practices. The VP will oversee the creation of website content, educational resources, social media, and campaigns, ensuring all communication is accessible, respectful, and aligned with the brand voice. Additionally, the role involves overseeing digital marketing strategy, including SEO, paid advertising, and website optimization, and collaborating with the intake team to improve the intake funnel. Performance tracking through KPIs, data-driven decision-making, and internal culture reinforcement are also critical. The VP will lead and develop a high-performing marketing team, fostering a culture of collaboration and accountability. Cross-functional collaboration with clinical, operations, and intake teams is essential to ensure consistency between what is promised and delivered.
Requirements
- 7+ years of marketing experience
- At least 3–5 years in a leadership role
- Experience leading multi-channel marketing strategies
- Strong understanding of brand development and growth marketing
- Proven ability to analyze data and drive results
Nice To Haves
- Experience in healthcare, behavioral health, or ABA
- Background in referral-based or community-driven marketing models
- Experience scaling marketing across multiple locations or regions
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with organizational growth goals
- Define and evolve the organization’s brand identity and positioning
- Partner with executive leadership to align marketing with clinical and operational priorities
- Oversee development of strong referral networks, including pediatricians, schools and districts, social workers, case managers, daycares and early learning centers, and allied health professionals
- Build scalable outreach strategies across regions
- Ensure consistent, relationship-driven engagement with community partners
- Lead development of clear, family-friendly messaging that reflects individualized care, clinical quality, and values-based practices
- Oversee creation of website content, educational resources, social media and campaigns
- Ensure all communication is accessible, respectful, and aligned with brand voice
- Oversee digital marketing strategy, including SEO, paid advertising, and website performance and conversion optimization
- Collaborate with the intake team to monitor and improve the intake funnel
- Establish and track key performance indicators (KPIs), including referral sources, lead volume and conversion rates, cost per acquisition, and regional growth trends
- Use data to inform strategy, allocate resources, and optimize campaigns
- Own the development and reinforcement of internal brand identity and culture across the organization
- Ensure that what is marketed externally is authentically experienced internally
- Develop internal communication strategies that highlight staff successes, share clinical wins and meaningful client outcomes, and reinforce organizational values
- Partner with leadership to ensure consistent messaging across all levels of the organization
- Collaborate with HR and clinical leadership to enhance employee engagement initiatives, support onboarding experiences, and develop internal campaigns
- Align internal training and messaging with external marketing campaigns
- Build and lead a high-performing marketing team
- Provide clear direction, coaching, and professional development opportunities
- Foster a culture of collaboration, creativity, and accountability
- Ensure team understands and can articulate the organization’s clinical approach and what makes services unique
- Partner closely with clinical leadership, operations, and intake teams to ensure messaging reflects care quality, align capacity with demand, improve family experience, and ensure consistency between what is promised and delivered
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
11-50 employees
