Vice President of Marketing and Communication Strategy

CHRISTIAN APPALACHIAN PROJECT INC•Lexington, KY

14d•Onsite

About The Position

The Vice President of Marketing and Communication Strategy provides leadership for Christian Appalachian Project’s integrated marketing, communications, brand, and engagement strategies. The role ensures communications advance CAP’s mission, strengthen public trust, and support long-term organizational growth. As CAP’s lead strategist for brand management, executive communications, public relations, internal communications, digital engagement, and organizational storytelling, the VP uses market research, audience insights, data analytics, and cross-functional collaboration to ensure consistent brand alignment and impactful communication across channels and stakeholder touchpoints. The VP provides strategic counsel to CAP Leadership, supports crisis and reputation management, and leads initiatives to enhance visibility, engagement, philanthropy, volunteerism, employee engagement, and mission impact. The role is responsible for developing strategies to increase public awareness and elevate CAP’s visibility, while providing evidence-based recommendations and performance reporting to the CAP Leadership Team and promoting communication excellence and brand stewardship across the organization. This position is based at CAP’s Lexington Office in Lexington, Kentucky, and is full-time. A competitive salary and comprehensive benefits are offered.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field; extensive related experience may substitute for education requirements on a case-by-case basis.
Ten or more years of successful executive-level experience in marketing, communications, public relations, brand management, nonprofit marketing, fundraising communications, media relations, corporate communications, or a combination of education and experience.
Valid Kentucky driver’s license and maintenance of a safe driving record.
CAP Driving Certification, or ability to obtain it within the first 90 days.
If driving a personal vehicle for CAP business, obtain and maintain motor vehicle insurance coverage of $50,000 bodily injury per person per accident, $100,000 bodily injury for all bodily injuries per accident, and $50,000 property damage per accident.
Exceptional written, verbal, presentation, and interpersonal communication skills.
Demonstrated expertise in marketing strategy, brand management, and organizational communications.
Strong understanding of public relations, media relations, and reputation management principles.
Experience developing and executing integrated marketing and communication campaigns.
Ability to analyze data and communication metrics to inform strategy and decision-making.
Experience with digital marketing, social media management, content strategy, and website governance.
Knowledge of CRM systems, marketing automation platforms, analytics tools, and emerging communication technologies.
Strong project management and organizational skills, including the ability to manage multiple priorities simultaneously.
Ability to build collaborative relationships across departments and with external stakeholders.
Commitment to CAP’s mission, values, and Christian ministry.
Ability to reach, push, pull, bend, stoop, stand, and walk; lift 45 pounds; sit for extended periods; and have good visual acuity with corrective lenses and good hearing capabilities.

Nice To Haves

Master’s degree in Marketing, Communications, Public Relations, Business Administration, Nonprofit Leadership, or a related field.

Responsibilities

Develop and execute a comprehensive marketing, communications, and brand strategy aligned with CAP’s mission, values, strategic priorities, and organizational goals.
Lead implementation and stewardship of CAP’s organizational brand strategy, including brand positioning, messaging architecture, visual identity standards, and audience engagement strategies.
Use market research, audience insights, trend analysis, stakeholder feedback, performance metrics, and communication analytics to guide strategy and recommendations.
Develop brand strategies that strengthen awareness, engagement, credibility, and trust among donors, volunteers, clients, employees, churches, community partners, and the public.
Develop executive communication strategies supporting leadership visibility, organizational priorities, strategic initiatives, and stakeholder confidence.
Identify communication opportunities, organizational risks, and reputational concerns, and develop strategies and messaging plans to address them.
Lead integrated marketing and communication campaigns across digital, print, social media, public relations, fundraising, volunteer recruitment, employee engagement, and stakeholder communication channels.
Develop and oversee content strategies that communicate CAP’s mission, impact, programs, and priorities through storytelling, multimedia content, advocacy, and constituent engagement.
Create audience segmentation strategies and communication plans for relevant, targeted stakeholder messaging.
Cultivate relationships with media outlets, community partners, churches, influencers, and strategic stakeholders to expand visibility and strengthen reputation.
Provide strategic oversight for media relations, public messaging, and reputation management, partnering with communications staff responsible for day-to-day media engagement.
Develop and maintain crisis communication plans, communication protocols, and reputation management strategies.
Establish and monitor KPIs for brand awareness, audience engagement, communication effectiveness, digital marketing, website engagement, media reach, and stakeholder outreach.
Deliver executive dashboards, communication performance reports, and strategic recommendations to support data-informed organizational decisions.
Guide collaborative communication planning across departments to ensure consistent messaging, strategic alignment, and coordinated stakeholder engagement.
Establish and maintain brand standards, governance processes, and communication guidelines for marketing materials, digital platforms, publications, events, fundraising initiatives, and stakeholder touchpoints.
Lead organizational communication strategies that foster employee engagement, alignment, change management, culture building, and mission integration.
Provide consultation, training, and support to leaders and departments on branding, messaging, communication practices, audience engagement, and content development.
Evaluate communication trends, artificial intelligence applications, audience engagement technologies, and digital platforms.
Leverage digital platforms, CRM systems, marketing automation tools, AI applications, and storytelling solutions to improve communication effectiveness and stakeholder engagement.
Provide strategic oversight of website content, digital communication platforms, and communication workflows to maintain brand consistency and optimize user experience.
Foster communication excellence, collaboration, innovation, and accountability, ensuring a cohesive, mission-centered brand experience.