Vice President of Growth - Financial Solutions Sales

BELAY - Corporate•Atlanta, GA

7d•$150,000 - $200,000•Remote

About The Position

The Vice President of Growth for Financial Solutions is a senior leader responsible for owning and scaling new-business revenue for BELAY’s Financial Solutions business, primarily serving small and midsize businesses. BELAY’s services include bookkeeping, outsourced accounting, controller, tax, payroll, and fractional CFO support. This role combines executive leadership with hands-on sales leadership. The VP will build the strategy, playbooks, partner programs, and metrics needed to scale Financial Solutions, while leading the outbound and business development team and owning its pipeline and revenue results. The VP will also personally develop strategic opportunities, support key deals, and represent BELAY with partners and industry stakeholders. The role reports to the Chief Marketing Officer and works closely with the SVP of Revenue and the VP of Growth for Assistant Solutions. It has six direct reports. The position is remote, with a dedicated, distraction-free home office required for standard Monday–Friday business hours. Candidates must be in the U.S. Eastern or Central time zones. Regular local or regional travel within the assigned territory is required, along with occasional travel for BELAY’s annual company Summit and other business meetings. This is a full-time, non-exempt W-2 role. The pay range is $150,000–$165,000 plus commission, with on-target earnings of $200,000. Starting pay is $150,000, depending on the candidate’s experience and qualifications. Other compensation may include bonus and commission.

Requirements

10 or more years of experience in sales, revenue, growth, or business development within accounting services, outsourced finance, or professional services.
5 or more years in a senior leadership role with direct ownership of revenue outcomes.
Proven experience scaling outbound sales organizations and senior sales leaders.
Demonstrated success building outbound, enterprise, or partnership-led growth motions, rather than solely optimizing inbound demand.
Deep experience in consultative, B2B service-based selling with complex buying journeys.
Experience selling to CEOs, CFOs, business owners, controllers, and senior finance leaders.
Strong executive presence and ability to influence at the CEO, Board, and enterprise-client levels.
Ability to work standard Monday–Friday business hours from a dedicated, distraction-free home office.
Availability for regular local or regional travel within the assigned territory and occasional business travel.
Candidates must be located in the U.S. Eastern or Central time zones.

Nice To Haves

Experience working in or alongside PE-backed, multi-entity, or acquisitive environments.
Familiarity with account-based selling models and long-cycle enterprise deals.
Experience partnering closely with Marketing on ideal customer profile definition, messaging, and demand strategy.

Responsibilities

Own outbound and business development pipeline and monthly and quarterly revenue targets.
Manage seller activity, follow-up, accountability, outreach volume, pipeline creation, and conversion using BELAY’s sales technology stack.
Run weekly pipeline and funnel reviews, inspect deal health, remove roadblocks, advance opportunities, and maintain an accurate forecast.
Coach and develop sellers through ride-alongs, deal reviews, Gong call reviews, prospect calls, and training.
Recruit and develop talent, and make timely talent decisions to maintain team performance.
Carry a personal book of strategic deals and support deal strategy, objection handling, and closing.
Partner with the SVP of Revenue on shared pipeline, handoffs, and education across inbound and outbound sales.
Source, negotiate, and manage high-impact partnerships that generate qualified SMB opportunities.
Develop partnerships with industry organizations, technology providers, professional service firms, and referral networks.
Represent BELAY at partner meetings, industry events, and conferences.
Set partner expectations, referral targets, and ROI tracking; refine or end underperforming partnerships.
Develop sales motions that resonate with founder-led, owner-operated, and growth-stage businesses.
Use industry and end-market knowledge, including inventory-based businesses, ecommerce, and consumer products, to improve sales relevance and close rates.
Partner with Marketing on ideal customer profile, messaging, and targeting for owner-led businesses.
Shape Financial Solutions’ growth strategy, forecast, and long-term plan with company officers and the Board.
Build repeatable outbound and partner playbooks, performance standards, and operating rhythms.
Establish KPIs, dashboards, and forecasting to guide resource allocation and investment decisions.
Partner with Revenue Operations to run the team in BELAY’s approved technology stack.
Work with Marketing, Operations, Finance, and Delivery to align growth with capacity, client experience, and margin goals.
Develop and maintain expertise in BELAY’s services and solutions, advocating for them internally and externally to drive awareness, adoption, and growth.

Benefits

Medical, dental, vision, life, and disability insurance for eligible employees.
BELAY pays 70% of employee medical premiums and 65% of dependent medical premiums.
BELAY pays 70% of employee dental and vision premiums.
Company-paid life insurance with $15,000 coverage for full-time employees.
Company-paid short-term disability coverage of 60% of weekly earnings up to $1,500 and long-term disability coverage of 60% of monthly earnings up to $10,000 for full-time employees.
401(k) plan through Vanguard with a 4% discretionary employer match; employees are eligible after 90 days.
Full-time employees working 40 hours per week receive 15 days of PTO annually; full-time employees working 30 hours per week receive 12 days.
Additional PTO at three- and five-year tenure milestones.
12 paid holidays annually.
Full-time employees’ PTO accrual generally satisfies applicable state and local paid sick leave requirements; BELAY follows state-specific requirements.
Bonus and commission.