Vice President of Go-to-Market

Absorb•Calgary, AB

13d•Remote

About The Position

The Vice President of Go-to-Market will lead the team responsible for converting pipeline into customers and expanding revenue within the existing customer base. This role sits at the intersection of product, sales, and customer success, owning how Absorb engages in buying and expansion conversations. The position encompasses product marketing, product evangelism, solution engineering, and analyst relations, acting as the bridge between product development and customer acquisition. The VP is accountable for both new-logo conversion and positioning new products to drive expansion within the existing customer base. This role reports to the CMO & CPO and is part of the Product to Revenue leadership team.

Requirements

10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale
Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs
Experience owning both new-logo conversion AND expansion/retention outcomes
Deep comfort with solution engineering or pre-sales teams; understanding of the demo-to-close motion
Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)
Strong analytical mindset: ability to make decisions with data, run experiments, and measure outcomes
Executive presence: ability to present to a Fortune 500 CHRO and brief a Gartner analyst
AI fluency: understanding of how AI is reshaping the market and ability to articulate differentiation
Successful candidates will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Responsibilities

Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers.
Lead a 21-person SE team that delivers demos, POCs, and technical validation, driving win rates by making the buying experience compelling.
Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement, positioning Absorb as the leader in AI-powered learning.
Own relationships with analysts such as Forrester, Gartner, and Brandon Hall, driving placements and recognition.
Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers, creating materials and narratives that drive upsell and cross-sell conversations.