Vice President of Go-to-Market

Absorb

11d•Remote

About The Position

The Vice President of Go-to-Market will lead the team responsible for converting pipeline into customers and expanding revenue within the existing customer base. This role sits at the intersection of product, sales, and customer success, owning how Absorb engages in buying and expansion conversations. The position encompasses product marketing, product evangelism, solution engineering, and analyst relations, acting as a bridge between product development and customer acquisition. The VP is accountable for both new-logo conversion and positioning new products for expansion within the existing customer base. This role reports to the CMO & CPO and is part of the Product to Revenue leadership team.

Requirements

10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale.
Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs.
Experience owning both new-logo conversion AND expansion/retention outcomes.
Deep comfort with solution engineering or pre-sales teams and understanding of the demo-to-close motion.
Strong analytical mindset: ability to make decisions with data, run experiments, and measure outcomes.
Executive presence: ability to present to Fortune 500 CHROs and brief Gartner analysts.
AI fluency: understanding of how AI is reshaping the market and ability to articulate differentiation.
Proof of legal eligibility to work in the country of application without sponsorship.
Successful candidates will be subject to pre-employment background screening, including a criminal record check.

Nice To Haves

Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required).

Responsibilities

Own Absorb’s market positioning, competitive messaging, and product narratives for prospects and existing customers.
Lead a 21-person Solution Engineering team to deliver demos, POCs, and technical validation, driving win rates by enhancing the buying experience.
Extend SE capabilities to expansion motions for existing customers evaluating new products.
Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement.
Own relationships with industry analysts (Forrester, Gartner, Brandon Hall) to drive placements and recognition.
Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers, creating materials and narratives for upsell and cross-sell.