Vice President of CRM, Lifecycle & Automation

SavATree•,

6d•$200,000 - $240,000•Remote

About The Position

This is a new, senior role reporting directly to the Chief Growth Officer, building and owning the CRM, lifecycle, and marketing-automation engine for the SavATree brand. Where our demand team fills the top of the funnel, you own what happens next with your northstar metric being long-term customer lifetime value (LTV). You will set the lifecycle and retention strategy that moves it, across a strong foundation of retention above 80% and over a third of revenue already recurring. You will operate as a super-senior individual contributor — owning strategy and driving execution yourself. This isn't for everyone, but for the right person it's the way they prefer to work. You'll stand up and in some cases modify our lifecycle programs end to end — email and SMS journeys, retention and prepay campaigns, cross-sell and reactivation, winback, and automated review generation — on a modern stack (Braze, Dynamics, Hatch), pulling the data you need yourself from Snowflake. A defining feature of this role: because so much of our customer experience happens at the local level, your work drives action well beyond the inbox. The lead scores and signals you build will trigger not just emails and texts, but actions taken at the branch and in the field. We're looking for someone who sees around corners on how AI and automation reshape the funnel and the customer experience, and who has the taste and technical depth to build this function from the ground up.

Requirements

Bachelor's degree
8+ years in retention, lifecycle, loyalty, or subscriber marketing
Has operated as a senior leader (Sr. Director / VP or equivalent) in a B2C environment
Quantifiable track record of moving a primary LTV or retention metric at scale
Deeply analytical — lifetime value, cohort / retention, funnel conversion, and incrementality
Hands-on with a modern martech stack (enterprise CRM + ESP) and comfortable in a data warehouse (Snowflake)
Strong project-management skills and attention to detail, with the ability to run many programs simultaneously
Excellent written and verbal communication skills — experienced in executive presentation
Track record collaborating with cross-functional teams — Technology, Sales, Marketing, and Finance

Nice To Haves

Review-generation / reputation automation (a plus)
B2C multi-location / field-based business (a huge plus)

Responsibilities

Own long-term customer LTV as your core KPI and set the lifecycle and retention strategy to move it
Own cancellation / winback timing and approach company-wide, and measure the outcomes
Establish lead scoring that drives action across the org, which will drive not just emails and texts but also call center and local salesperson prioritization and action
Operationalize personalization and segmentation so the right SMS/email/call reaches the right customer at the right time
Set direct-mail strategy for retention and winback, activated by the growth channel leader
Email / SMS lifecycle programs and customer journeys
Retention, prepay, cross-sell, and reactivation programs
Marketing automation & administration (Braze, CDP)
Customer data, audiences, segmentation & suppression
Identify any gaps in event streams needed for triggers and partner with Technology team to stand them up
Automated customer notifications that improve the service experience (appointment and service scheduling, reminders, post-service notification)
AI embedded into flows, reporting, and creative generation
Automated review-generation engine
Measurement on all lifecycle campaigns – focusing on sales activity (appointments and purchases, not open rates and clicks)
NPS / CSAT measurement and closed-loop learning