VP Knicks Brand Strategy & Operations
About The Position
The New York Knicks Vice President of Brand Strategy & Operations leads the franchise’s integrated brand and marketing strategy, with a focus on strengthening brand positioning, expanding fan engagement, and driving business growth. The role oversees approximately 20 employees across Marketing Strategy, Alumni Relations & Fan Engagement, Social Platforms, Content Optimization, and Westchester Knicks, and guides Digital and Community Relations as they relate to the Knicks business. The position sets strategic priorities, leads cross-functional execution, and ensures alignment with broader organizational objectives. It serves as a central marketing and brand strategy leader, connecting business units including Ticketing, Partnerships, Merchandise, Event Presentation, Communications, Finance, and Legal. The role also partners with senior leadership on performance and growth opportunities, establishes KPIs and measurement frameworks, and owns departmental budgets, resource allocation, and operational processes. The VP provides strategic leadership across the department’s core functions, including integrated marketing, alumni and fan engagement, youth camps and clinics, social media, and data-informed content opportunities for sponsors. The role also oversees Westchester Knicks business operations through a direct report responsible for day-to-day operations. It includes providing exceptional experiences for guests, partners, and team members and adhering to appearance and presentation guidelines while on-site.
Requirements
- 12+ years of marketing, brand strategy, or business operations experience.
- Proven hands-on leadership experience managing multidisciplinary teams, developing talent, and translating strategy into execution.
- Strong understanding of brand development, digital marketing, social media, and fan engagement strategies.
- Demonstrated ability to develop and execute integrated marketing strategy plans that deliver measurable business results.
- Strong strategic, analytical, and financial management skills, including budgeting and resource allocation.
- Effective problem-solving and decision-making skills, with the ability to perform under pressure and tight deadlines.
- Ability to balance strategic vision with hands-on execution in a fast-paced environment and engage effectively with senior management.
- Strong leadership, communication, and interpersonal skills, including the ability to use resources in a matrixed organization and guide key business decisions from senior leadership.
Nice To Haves
- Experience in sports, entertainment, or a consumer-facing industry is preferred.
Responsibilities
- Set strategic priorities and oversee planning, coordination, and execution across reporting functions, aligned with organizational goals.
- Serve as a central marketing and brand strategy leader, bringing together business units to support brand initiatives and business goals.
- Drive revenue growth through data-informed marketing strategies that improve customer acquisition, conversion, retention, and lifetime value.
- Partner with senior leadership to evaluate business performance, identify growth opportunities, and recommend brand, marketing, and operational priorities.
- Establish KPIs and performance measurement frameworks using consumer research, data, and insights to evaluate effectiveness and optimize marketing investments.
- Own departmental budgets, resource allocation, and operational processes to support efficient execution and financial accountability.
- Lead integrated marketing strategies that strengthen the Knicks brand, expand cultural relevance, and support business objectives across ticketing, partnerships, and merchandise.
- Lead alumni relations and fan engagement initiatives, including events, activations, community programming, and Junior Knicks youth camps and clinics.
- Oversee Knicks social media strategy and execution to drive audience growth, fan engagement, and brand visibility.
- Lead content optimization using data, audience insights, and platform trends to develop sponsor opportunities that maximize reach, engagement, and performance.
- Oversee business operations for the Westchester Knicks through a direct report responsible for day-to-day operations.
- Provide exceptional experiences for guests, partners, and team members, including following appearance and presentation guidelines while on-site.
Benefits
- Professional development and upskilling resources to help employees identify their interests and purpose, harness their talents, and build skills for career growth.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
