VP of Sales Operations & Strategy

Acima•Draper, UT

About The Position

The Vice President, Sales Operations and Strategy is a senior leadership role responsible for overseeing the operational foundation that drives the effectiveness and performance of the sales organization. The role owns data infrastructure and reporting, systems management, pricing strategy, sales enablement, and cross-functional project management. It serves as a strategic partner to sales leadership and key stakeholders, ensuring the tools, processes, and insights are in place to support growth and informed decision-making. The position supports directed work initiated by the SVP, Store Sales, as well as self-directed leadership work informed by the Sales Leadership team. In close partnership with the SVP and other business stakeholders, this role enables communication, collaboration, and strategy execution, and leads and monitors programs and special projects across the SVP organization.

Requirements

8–12+ years of experience in business operations, strategy, consulting, or commercial roles; sales or revenue operations experience is preferred.
Proven ownership of sales data infrastructure, reporting, dashboards, and KPIs.
Hands-on expertise with Salesforce or a similar CRM, including pipeline management, data integrity, and optimization.
Experience with pricing strategy, RFPs, and commercial contracts.
Strong ability to build sales enablement, onboarding, and content that drive productivity.
Track record leading cross-functional work and influencing senior stakeholders without formal authority.
Excellent analytical, problem-solving, and communication skills, including the ability to translate data into executive recommendations and executable plans.
Bachelor’s degree in Business, Finance, Economics, or a related field.
Must be authorized to work for any employer in the United States; visa sponsorship or sponsorship transfer is not available.

Nice To Haves

Process improvement, automation, or AI experience.
MBA.

Responsibilities

Lead and manage outside and inside sales teams, setting performance expectations, goals, and accountability.
Drive sales execution through coaching, performance management, territory oversight, and regular engagement with both sales teams.
Align sales activities with commercial strategies and business objectives, and identify opportunities to improve productivity, customer relationships, and revenue growth.
Lead efforts to modernize commercial processes, systems, and workflows, including evaluating and implementing technologies such as AI and automation.
Influence senior stakeholders and align teams without relying on formal authority; establish structure, accountability, and visibility for initiatives, address obstacles, and support execution.
Partner with Sales Operations, Variable Compensation, Learning & Development, Sales Compliance, and Reporting & Analytics to align operational strategies, resources, and initiatives with commercial priorities.
Own and optimize data infrastructure, reporting frameworks, dashboards, and KPIs for timely, accurate, actionable insights into sales performance, pipeline health, and forecasting.
Ensure data integrity and work with technology and analytics teams to improve reporting capabilities and automation.
Oversee the strategy, administration, and optimization of sales systems and technology platforms, supporting accurate pipeline management, system adoption, data integrity, and integration across tools.
Identify process and systems improvements, implement new capabilities, and establish organizational best practices.
Design and execute sales enablement programs, including onboarding, training, coaching, and ongoing development.
Build and maintain sales resources, content, and competitive tools; identify capability gaps and measure program effectiveness to improve productivity.
Partner with Sales Leadership, Finance, Marketing, Product, and other stakeholders to align operational strategies, pricing, technology, and enablement across go-to-market functions.
Communicate business insights, recommendations, and progress clearly to executive leadership.