Vice President, National Cause Marketing & Enterprise Partnerships

Alzheimer's Association Careers•Chicago, IL

3d•Remote

About The Position

The Alzheimer's Association is building the national infrastructure to launch, drive revenue, and scale a new cause marketing initiative focused on brain health and risk reduction. This newly created Vice President role is responsible for conceptualizing, implementing, and managing strategic marketing, branding, and partnership campaigns to drive revenue and awareness while advancing the organization’s mission. The VP will lead the national brain health initiative, designing the model, building the team, developing purpose-aligned partnerships, and generating revenue to power the Association's brain health strategy at scale. This is an enterprise-wide leadership role with visibility across the national network, senior leadership, and key external stakeholders, with direct accountability for building a scalable, multi-million-dollar national revenue portfolio.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
10–15+ years of experience in marketing, advertising, or brand management, with significant experience in cause marketing, nonprofit fundraising, or corporate social responsibility (CSR), including demonstrated success building a scalable, multi-million-dollar national revenue portfolio.
Proven experience leading high-performing teams, mentoring staff, and working with C-suite executives or board members with a track record of driving revenue growth and strategic partnerships.
Exceptional verbal and written communication skills, with experience in public speaking and acting as a brand spokesperson.
Proficiency in CRM systems, digital marketing trends (SEO/SEM, social media), and market research data analytics.
Strong ability to manage complex initiatives, prioritize tasks, and meet strict deadlines.
Ability to travel up to 50-75% of the time.

Responsibilities

Stand up and lead the national execution of the Association's newly defined brain health initiative — translating strategy into market-facing, revenue generating programs, partnership packages, and activation campaigns.
Build the framework and pipeline infrastructure to support a growing cause marketing and partnership function — including clear annual revenue targets, partnership tiers, and activation playbooks.
Establish stewardship standards, renewal processes, and performance measurement frameworks that drive long-term partner retention and year-over-year revenue growth.
Cultivate and steward relationships with enterprise partners to launch co-branded campaigns, product promotions, and sponsorship opportunities that enhance brand equity and revenue, including point-of-sale campaigns, national promotions, and integrated brand partnerships.
Own national brain health partnership revenue — including acquisition, renewal, and growth targets — clear ownership of a multi-year revenue goal and pipeline development strategy and with direct accountability to senior leadership.
Develop and oversee the organization's national partnership strategy for brain health, identifying and cultivating purpose-aligned partners across employer wellness, consumer health, retail, consumer packaged goods, wearables/neurotech, financial services, and pharmaceutical sectors.
Develop compelling, customized partnership packages — including cause marketing programs, employee engagement initiatives, co-branded brain health campaigns, and integrated sponsorships — that deliver measurable value to partners and mission and revenue impact for the Association.
Serve as a senior relationship lead for national brain health partners, representing the Association at the executive level with key accounts and in national forums.
Collaborate closely with existing development functions to ensure alignment, avoid duplication, and identify opportunities for enterprise-wide revenue growth and portfolio integration as the function matures.
Lead cross-functionally across marketing, advocacy, research, and the chapter network to ensure the brain health cause marketing platform is cohesive, on-brand, and operationally supported throughout the national organization with consistent execution across national and local markets.
Lead and coordinate high-performing cross-functional account teams — fostering a culture of accountability, collaboration, mission alignment, revenue performance, and partner excellence across internal stakeholders.
Represent the brain health cause marketing function in senior leadership planning, annual budget development, and organizational strategy discussions.
Serve as the Association's national spokesperson for brain health cause marketing and purpose-driven revenue partnerships — representing the organization at national health conferences, industry convenings, and corporate forums, and engaging with media specifically in the context of partnership announcements, cause marketing initiatives, and revenue-generating programs.
Partner with development teams, national/local staff, public health team, med-sci and medical affairs team, and external agencies to ensure cohesive execution of initiatives and alignment with broader enterprise fundraising and brand strategies.
Other duties as assigned