Vice President, Marketing

M3•Lawrenceville, GA

10h

About The Position

M3 is a provider of hospitality-specific software solutions, including cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. The Vice President, Marketing owns M3’s marketing strategy, team, and budget and is accountable for the pipeline and revenue that marketing sources and influences. Reporting to the Chief Growth and Customer Officer, this leader is building marketing into an in-house function for M3’s all-in-one financial platform for the hospitality industry. The role spans demand generation and account-based marketing, partner marketing, product marketing, public relations and thought leadership, brand, and marketing operations. It partners with Sales, Revenue Operations, Customer Success, Product, and Finance, and reports results to executive leadership and the board. The leader should be able to build or rebuild a marketing function, remain hands-on as the team grows, and establish credibility with hotel owners, operators, and finance leaders. Marketing experience in hospitality or with finance and accounting buyers is strongly preferred.

Requirements

12+ years of B2B marketing experience in SaaS or technology, including 5+ years leading marketing teams at director level or above.
A record of growing marketing-sourced pipeline and revenue, with results that can be explained and defended.
Hands-on command of funnel analytics, attribution, and marketing operations, including a CRM such as Salesforce or HubSpot and marketing automation.
Experience building or rebuilding a multi-function marketing team, managing agencies, and owning a seven-figure budget.
Demand generation, account-based marketing, and events experience in a long-cycle, multi-stakeholder sale.
Experience overseeing PR, analyst, or awards programs, in-house or through agencies.
Exceptional written and verbal communication skills, including presenting to executives and boards.
Bachelor’s degree in marketing, business, communications, or a related field, or an equivalent combination of education and experience.
Revenue-minded approach focused on pipeline, conversion, and payback; comfort using data to evaluate programs; ability to partner with Sales leadership; credibility with hoteliers; comfort presenting candidly to executives, investors, and the board; and ability to attract, develop, and retain marketers.

Nice To Haves

MBA.
Marketing leadership at a hospitality, hotel, travel, or restaurant technology company, or at a finance, accounting, payments, or AP automation software company, with credibility among owners, operators, asset managers, or finance leaders.
Familiarity with hotel operations and finance, including USALI, GAAP, NOI, labor, and payroll.
Relationships with hospitality trade media, industry associations, conference organizers, and technology partners.
Experience marketing a portfolio of products across enterprise and mid-market segments, including cross-sell into an installed base.
Experience launching AI or data products to risk-aware, finance-oriented buyers.
Marketing leadership at a private equity-backed software company, including board and sponsor reporting and budget discipline.
Experience in a business-services or finance and accounting software environment.

Responsibilities

Own marketing-sourced and marketing-influenced pipeline and revenue jointly with Sales leadership, and report results to executive leadership and the board.
Define and publish the attribution model and lead-handoff standards, including scoring, routing, and MQL and SQO definitions, in partnership with Sales, Revenue Operations, and Finance.
Build and run multi-channel demand generation and account-based marketing programs for management companies, owner-operators, and asset managers.
Lead website, SEO, and conversion strategy, including visibility in AI-driven search.
Build installed-base cross-sell, upsell, and customer advocacy programs with Customer Success leadership.
Develop partner and integration co-marketing programs, and own events strategy with a pipeline goal and measured return for each event.
Lead PR, awards, analyst relations, and executive thought leadership on hotel finance, labor management, and AI in hospitality accounting.
Own brand positioning and messaging, and partner with Product Marketing and Product on launches, competitive positioning, and sales enablement.
Audit and consolidate the marketing technology stack, and build reporting that leaders and the board can trust.
Use AI tools to improve content, personalization, and marketing operations.
Build, lead, and develop an in-house marketing team; manage agencies and vendors; and own the marketing budget.
Perform other duties as assigned.