Vice President, Marketing

Imagine Pediatrics

About The Position

Imagine Pediatrics is a tech-enabled, pediatrician-led medical group focused on reimagining care for children with special healthcare needs. They provide 24/7 virtual-first and in-home medical, behavioral, and social care, collaborating with families, providers, and health plans to improve access to quality care. Their approach enhances existing care teams by offering additional support with compassion and creativity, specifically for children with medical complexity. As the Vice President of Marketing, you will be responsible for leading, evolving, and implementing a comprehensive, enterprise-wide marketing and communications strategy. This role aims to advance the organization's growth, brand, and mission, building on its leadership in virtual and in-home value-based pediatric care. You will scale a modern, data-driven, and integrated marketing function.

Requirements

15+ years of prior relevant experience in marketing and communications, experience in healthcare or health tech preferred.
10+ years of experience in marketing leadership with direct responsibility for building and leading high-performing marketing teams.
Proven success leading integrated marketing across B2B/B2B2C/D2C.
Deep experience in value-based care.
Proven experience engaging Medicaid populations and vulnerable or underserved populations.
In-depth knowledge of the healthcare ecosystem, including clinical workflows, payer and provider dynamics, and corresponding care models.
Demonstrated ability to build trust with internal customers and foster a culture of accountability, continuous improvement and exceptional service.

Nice To Haves

Prior experience in a high-growth environment strongly preferred.

Responsibilities

Create the end-to-end marketing strategy across brand, communications, growth, and engagement marketing.
Serve as a key member of the leadership team, aligning marketing priorities with company goals.
Lead and continue building a high-performing marketing team within a modern marketing infrastructure leveraging marketing technology, automation and AI-enabled tools.
Lead the continued development of a brand identity that reflects Imagine Pediatrics and its clinical excellence and family-centered model.
Translate a complex medical, behavioral, and social care delivery model into clear, compelling, and human-centered narratives.
Ensure brand consistency across all audiences and channels.
Oversee the development and support the execution of a PR and thought leadership strategy that positions the organization as a leader in pediatric value-based care and healthtech innovation, in partnership with your team and a PR agency.
Lead integrated marketing strategies across B2B (health plans/MCOs/provider networks), B2B2C (communication and engagement partnerships with payers to raise awareness with members), and D2C (collaborating with the engagement and clinical teams to create marketing strategies supporting caregiver and patient enrollment and engagement).
Partner closely with the commercial team to support B2B pipeline growth and new markets, introduce and support account-based marketing.
Partner with engagement and clinical programming teams to ensure patient/caregiver communication reflects their healthcare journey and develop omnichannel marketing to support enrollment, engagement and care plan adherence.
Build scalable, data-and-tech-driven marketing funnels across channels including paid advertising, earned media, social, web, email, SMS and print.
Leverage digital platforms and AI-enabled marketing capabilities to optimize performance and conversion.
Ensure all marketing aligns with payer requirements, legal/compliance standards, and value-based care objectives.
Lead strategic communications for the organization to ensure clarity, alignment and consistency across all stakeholders.
Collaborate cross-functionally to support the organization’s goals.
Establish and monitor clear KPIs and dashboards to measure performance across brand, growth, and engagement marketing.