Vice President, Marketing

Warner Music Group • Toronto, ON

7d • Hybrid

About The Position

Reporting to the Co-General Manager, the Vice President of Marketing is responsible for the strategic vision and execution of marketing campaigns across the label’s entire roster - from breaking new talent to managing legacy superstars. You will lead a multi-disciplinary team to build cultural moments around music releases, ensuring that every album, single, and tour is supported by forward and creative thinking marketing plans that maximize consumption, fan engagement, and revenue. The Vice President is responsible for leading the Marketing, Social, Audience and Creative teams and for owning the overall strategy for fan connection across all digital channels, including social platforms, newsletters, and other direct-to-fan touchpoints. This includes driving high-impact social campaigns, developing creator and platform partnerships, and designing fan-engagement strategies that deepen connection and fuel discovery. Success in this role requires a collaborative, forward-thinking digital leader with strong expertise in platform ecosystems, data-informed experimentation, and cross-functional partnership. The ideal candidate brings a minimum of 10 years’ experience in marketing, digital and social roles within the music or media industries and excels at managing multiple high-priority projects while elevating digital capability across the organization.

Requirements

• 10 years in music marketing or entertainment within a senior leadership role.
• Deep understanding of the modern streaming ecosystem, TikTok/short-form video trends, and the nuances of the global music market.
• Exceptional ability to pitch complex marketing strategies to high-profile artists and stakeholders who may have a purely creative (non-business) focus.
• Ability to read and interpret data across various sources to help make informed decisions.
• Ability to easily collaborate with cross-functional team members and colleagues, internally and externally.
• Versatile – highly adaptable in a demanding, fast-moving, ever-evolving environment while being able to approach challenging situations in a mature calm manner.
• Ability to work independently with a high level of organization and discipline.
• In-depth knowledge of all social media platforms and analytics & streaming services.
• Strong organizational and project management skills with added attention to details and deadlines.
• Excellent writing, communication, and presentation skills

Nice To Haves

• A passion for music, enthusiasm, and a positive attitude makes this individual a natural leader and an inspiration to those around them in this collaborative team environment.
• Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative and business-oriented colleagues and partners.

Responsibilities

• Oversee the development and execution of comprehensive marketing campaigns for all releases, including digital, social, retail, and media.
• Work directly with artists and managers to define their visual identity, voice, and brand positioning in a crowded marketplace.
• Lead and mentor a team of Marketing Managers and Digital strategists.
• Foster a high-performance culture that balances creativity with accountability.
• Manage marketing budgets, ensuring efficient fund allocation.
• Provide guidance to team on how to leverage streaming data, social sentiment, and sales metrics to optimize campaigns in real-time.
• Secure and oversee high-level brand partnerships and experiential events
• Oversee Warner Music Canada’s owned social strategy and content amplification efforts.
• Guide and educate teams on discovery strategies that drive long-term engagement and sustained streaming growth.
• Lead fan segmentation frameworks and collaborate across the business to test and optimize strategies that grow super fans.
• Lead and coach Marketing Managers to deliver high-impact, results-driven campaigns for priority projects.
• Lead campaign post-mortems to extract actionable insights across consumption, discovery, and audience development.
• Maintain strong relationships with digital and media partners across the industry to maximize partnership opportunities.
• Stay current on industry developments, partner initiatives, market trends, competitor activity, and evolving digital consumer behavior.
• Lead key label and artist planning meetings to stay aligned with company priorities and strategic drivers.
• Collaborate with the Data & Insights team to analyze social and consumption data, forecast growth, and shape strategy.

Benefits

• Competitive salary
• Opportunity to work with a global collective of music makers and lovers
• Chance to turn dreams into stardom and audiences into fans
• Work in an innovative global music company that retains the creative spirit of a nimble independent
• Be part of a company that champions emerging artists and global superstars alike
• Opportunity to work with a renowned publishing company representing genre-spanning songwriters and producers
• Be part of ADA, which supports the independent community
• Be part of artist services division WMX
• Be part of film and television storytelling powerhouse Warner Music Entertainment
• Equal opportunity employer committed to inclusion and diversity
• Commitment to working with and providing reasonable accommodation to individuals with disabilities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed