Vice President, Marketing Analytics Manager (Small Business)

JPMorgan Chase & Co.•Columbus, OH

1d•$118,750 - $205,000

About The Position

Help shape how JPMorganChase wins and grows small business relationships through smarter marketing decisions. You’ll lead end-to-end analytics across acquisition campaigns—turning complex data into clear insights that influence where we invest, who we target, and how we measure success. You’ll partner closely with Marketing, Finance, Modeling, and Data and Analytics teams to design tests, interpret results, and improve outcomes over time. If you enjoy combining rigor, strategy, and storytelling, you’ll find room to grow and make an impact here. As a Vice President, Marketing Analytics Manager on the Small Business Decision Sciences team, you will manage and deliver analytics across the marketing campaign lifecycle—from opportunity planning and business case development to test design, execution support, reporting, and financial performance measurement. You will operate with a consultative mindset, building strong relationships with senior stakeholders while keeping work aligned to campaign calendars and business priorities. You will bring technical depth and analytical creativity to improve measurement rigor and help teams act on insights. You will help ensure results are repeatable, well-documented, and decision-ready.

Requirements

6+ years of marketing data and analytics experience, including campaign measurement and performance insights
Hands-on experience developing campaign test designs, estimation proformas, and actual performance measurement
Master’s degree in a related field, or Bachelor’s degree plus 5+ years of relevant experience
Demonstrated ability to translate complex quantitative topics into clear, stakeholder-ready recommendations
Experience partnering with Marketing, Finance, and technical teams to deliver analytics aligned to business goals
Proficiency with SQL and at least one analytical programming language (Python, SAS, or R)
Experience working with relational databases and big data platforms, including Snowflake
Strong structured problem-solving skills and analytical reasoning
Working knowledge of extract, transform, and load concepts and how data flows impact analytic outcomes
Experience with self-serve business intelligence tools for dashboarding and automated reporting
Strong written and oral communication skills, including presenting complex findings simply for senior audiences

Responsibilities

Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, performance reporting, and insights
Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs
Drive experimentation strategy and measurement rigor by framing hypotheses, designing test and control approaches, defining success metrics, and delivering post-test readouts
Apply predictive models and measurement learnings to guide ongoing marketing investment planning and optimization across audience, offer, channel, and funding decisions
Build analytic assets and frameworks to evaluate incrementality, profitability, and return on investment (for example, forecast versus actual performance)
Leverage and help evolve the analytics toolset, including Snowflake and emerging artificial intelligence–enabled analytical applications, to improve speed and consistency of insights
Collaborate with cross-functional partners to ensure solutions are implementable, controlled, and aligned to standards
Define data requirements to monitor targeting and performance, and partner with data teams to address gaps, quality, and lineage considerations
Maintain processes and controls that support measurement quality, repeatability, and auditability
Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling