Vice President, Market Strategy and Understanding

Ipsos•New York, NY

15h•Hybrid

About The Position

The Market Strategy & Understanding Research (MSU) Service Line is a strategic research team that delivers contextual understanding to help clients navigate dynamic markets and drive brand success. We power marketing strategy through data-enabled counsel to our clients on: What to KNOW - Market Intelligence: Uncover what people SAY, FEEL, DO; Where to PLAY - Opportunity Assessment: Identify and prioritize opportunities; How to WIN - Brand and Portfolio Strategy: Optimize POSITIONING and ASSETS. These programs may include Attitude & Usage (A&U), Jobs to be Done (JTBD), Market Landscape, White Space Exploration, Segmentation, Path to Purchase, Market Sizing, Brand Positioning, Brand Architecture, Growth/GTM Strategy and Thought Leadership. The Vice President of MSU is a senior research and account management position responsible for developing an MSU team and building partnerships and relationships with internal Ipsos groups and clients. The MSU VP is financially responsible for a specific group of clients and business development based on geography, specific practice and/or sector and market demand.

Requirements

Strong experience with custom survey design, sampling plans and analysis
Experience ideally includes consumer, brand, and shopper insights and techniques
Experience designing research for B2B and B2C audiences alike
Global research experience is preferred
Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research
Strong communications skills
At least 10 years of experience in quantitative market research and consulting, with a deep specialization in the Tech and Media sectors

Nice To Haves

Global research experience

Responsibilities

Developing an MSU team
Building partnerships and relationships with internal Ipsos groups and clients
Financial responsibility for a specific group of clients
Business development based on geography, specific practice and/or sector and market demand
Translating complex data into easy to understand, actionable insights
Developing strong client relationships – hearing the client need, identifying the right solution and preparing a convincing proposal – then growing that relationship over time
Managing difficult situations, both internal to our team and external with clients and other Ipsos service lines
Mediating and facilitating discussions
Innovating within our team and with other service lines to create cutting-edge methodologies
Developing and presenting strong written and presentation communication
Supporting organization and growth strategy through business development
Leading with empathy
Acting as a coach & mentor to team members
Helping define & support MSU culture and organizational changes
Demonstrating leadership externally; presenting at industry conferences, writing POV’s etc.
Providing compelling inspiration to others
Delivering compelling strategic insights to our internal/external clients
Representing the needs of the business over the exclusive needs of the team
Having “tough” conversations when the business and individual needs are not aligned