VP, Integrated Marketing

National Women's Soccer League (NWSL)•New York, NY

20h•$195,000 - $250,000•Hybrid

About The Position

The Vice President, Integrated Marketing will serve as the strategic driver of audience expansion, viewership, and brand acceleration for the National Women’s Soccer League. Reporting directly to the Chief Marketing Officer, this executive will build and lead a modern marketing division focused on growth across the marketing funnel, from brand awareness to data-driven audience acquisition. The role owns the League’s 360-degree marketing roadmap, including paid media, owned channels, media partner and agency relationships, and cross-functional integration. Its goal is to build brand awareness and affinity, deepen fan engagement, convert casual viewers into dedicated followers, and deliver measurable growth across linear and streaming platforms.

Requirements

15+ years of progressive marketing leadership, including substantial executive-level experience leading multichannel integrated campaigns, growth marketing, or tune-in strategies within major sports properties, entertainment networks, streaming platforms, or global direct-to-consumer brands.
7+ years building, mentoring, and scaling high-performing cross-functional marketing teams.
Demonstrated mastery of full-funnel media strategy, paid acquisition, performance marketing, CRM and owned-audience architecture, and digital fan engagement.
Deep command of marketing technology platforms, multi-touch attribution modeling, audience segmentation, and performance analytics.
Proven track record operating at the C-suite or Board level, managing multi-million-dollar budgets, and aligning commercial, broadcast, and team-side stakeholders around a shared strategy.

Responsibilities

Architect the holistic marketing strategy to drive live match viewership, audience growth, digital engagement, and brand affinity.
Oversee full-funnel brand marketing campaigns across owned and paid channels, moving audiences through the funnel and maximizing fan conversion around League and global tentpole moments.
Own experiential marketing strategy for League tentpole events, including Season Kickoff and Championship activations, and align events, content, and partnerships around high-stakes matches.
Partner with the Content team to integrate marketing and content strategies, driving tune-in, fan acquisition, and brand affinity through storytelling.
Guide platform strategy for long-form fandom development, ensuring channel investment and distribution decisions support audience growth and commercial outcomes.
Collaborate with Broadcast, Commercial, and Content teams to align activations with consumer campaigns and League and partner goals.
Own marketing relationships with broadcast and streaming partners, aligning storytelling and increasing promotion around priority matches and tentpole moments.
Lead external media, growth, and creative agency partners, aligning deliverables with League OKRs, campaign benchmarks, and brand standards.
Partner with Communications to connect earned media strategy to audience growth and turn press moments, cultural conversation, and player storylines into measurable reach and fan acquisition.
Partner with the Digital team to optimize the fan experience across League platforms and use CRM infrastructure to create personalized fan journeys that deepen engagement, drive retention, and convert growth audiences into long-term fans.
Establish performance frameworks to optimize media and campaign effectiveness, efficiently acquire new fans, and connect marketing activity to each phase of the fan journey.
Translate viewership trends, audience analytics, and brand tracking into actionable strategy and foster a data-first culture.
Partner with club marketing executives to scale and integrate national growth initiatives in local markets, particularly around League and global tentpole moments.
Develop centralized marketing playbooks and best practices, and facilitate collaboration and knowledge-sharing among clubs.
Own the marketing budget and allocate resources according to strategic priorities and measurable returns across brand, performance, and campaign investments.
Build, mentor, and manage a high-performing marketing organization spanning campaign strategy, media execution, partner integration, CRM, and marketing operations.

Benefits

Unlimited paid time off (PTO), sick days, and an end-of-year office closure.
Hybrid work model: three days in-office and two remote days per week.
Medical, dental, vision, and mental health benefits for employees and dependents.
401(k) with employer match and safe harbor contributions.
Commuter benefits.
Short- and long-term disability insurance.
Life insurance.
On-site gym.
Voluntary pet insurance.
Competitive compensation of $195,000–$250,000, contingent upon candidate qualifications and functional business needs.