Vice President, Growth Marketing
About The Position
The Vice President, Growth Marketing will lead the next stage of CookUnity’s growth engine. This executive will own the company’s full-funnel growth strategy, driving customer acquisition, activation, retention, and lifetime value across all digital and offline channels. You will set the vision, strategy, and operational rigor for paid and organic growth while partnering closely with Brand, Product, Data, and Creative leadership. You will oversee a high-performing team of marketers and channel experts across Paid Social, Search, CRM, CRO, and Emerging Platforms—building scalable, data-informed systems that accelerate new customer growth and deepen engagement across the CookUnity experience. This role reports directly to the Chief Marketing Officer and plays a critical part in shaping the company’s strategic roadmap, with visibility across executive and board-level discussions.
Requirements
- 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments.
- Proven success leading large-scale customer acquisition and retention programs across multiple channels.
- Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting.
- Exceptional leadership experience building and managing teams across media, data, creative, and product functions.
- Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics.
- Demonstrated success partnering with senior executives to shape company strategy and growth objectives.
- Experience managing large marketing budgets with an ROI-driven, analytical mindset.
- Bachelor’s degree required
Nice To Haves
- MBA or advanced degree preferred.
Responsibilities
- Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV.
- Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention.
- Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth.
- Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions.
- Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem.
- Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition.
- Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels.
- Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation.
Benefits
- Health Insurance coverage
- 401k Plan
- Stock Options Plan granted on Day 1
- Eligible for a bi-annual performance bonus
- PTO policy and paid sick days / Unlimited PTO
- 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- Paid Family leave
- Compassionate Leave: 3-5 days each time the need arises
- A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- Wellness perks: access to fitness subsidies to build a healthy lifestyle
- Personalized Spanish coach
- Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
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What This Job Offers
Job Type
Full-time
Career Level
Executive
