Vice President, Global Wealth Marketing

Cohen & Steers•New York, NY

4d•$175,000 - $200,000•Hybrid

About The Position

Cohen & Steers is a leading global investment manager specializing in real assets and alternative income. Founded in 1986 and headquartered in New York City, the firm has over 400 employees across multiple international locations and manages approximately $100 billion in assets. The company is committed to an inclusive culture that values diversity. Reporting to the Chief Marketing Officer and based in New York, the Vice President, Global Wealth Marketing will partner with Sales and other business leaders to shape and advance the growth agenda for Cohen & Steers' global wealth business. This leader will bring an independent marketing perspective, combining audience insight, market intelligence, and campaign performance data with sales intelligence. The role will shape how Cohen & Steers attracts attention, advances consideration, drives product adoption, and deepens client relationships within the wirehouse, broker-dealer, RIA, private bank, platform, home office, financial advisor, family office, and retirement advisor segments. The role is globally accountable, leading junior marketing team members and collaborating with various departments including Marketing, Product, Investments, Data, Operations, and Compliance. This position requires working in the office four days per week with one remote workday, subject to manager approval.

Requirements

10+ years of progressive B2B, B2B2C, segment, channel, or growth-marketing experience in asset management, wealth management, or another intermediary-led financial services or fintech environment.
Deep knowledge of the financial advisor and intermediary ecosystem, including how home offices, platforms, advisors, and end investors influence consideration and adoption.
Demonstrated success bringing an independent audience perspective to business strategy and building productive, peer-level partnerships with Sales, Investments, and other business leaders at all levels of the organization.
Strong demand-generation experience across segmentation, digital journeys, partner marketing, CRM, marketing automation, personalization, testing, and analytics.
Strategic and hands-on operating style, with strong business judgment and the ability to convert insight into focused priorities and measurable action.
Ability to manage significant volume and complexity.
Executive presence and influence across Distribution, Investments, Product, Compliance, and senior leadership in a regulated organization.
Team orientation, integrity, initiative, thoroughness, resourcefulness, interest in continual learning, and ability to successfully balance multiple projects.
Strong analytical, project management, and communication skills.
People leadership experience, including inspiring performance, professional development, and accountability.
Bachelor’s degree required.
Demonstrates inclusive behaviors in support of a culture that values diverse perspectives.
Agrees to comply with the firm’s hybrid work policy requiring reporting to the New York City office four (4) days per week, with one (1) remote workday permitted.

Nice To Haves

Advanced degree or industry designations are a plus.
Experience marketing investment solutions through financial advisors and intermediaries is strongly preferred.
Candidates from adjacent wealth, insurance, fintech, or B2B2C environments will be considered if they demonstrate deep knowledge of the advisor ecosystem.
International experience is strongly preferred but not required.

Responsibilities

Co-create the global wealth growth agenda with Sales leaders, translating business priorities into clear choices across audiences, markets, client journeys, channels, and investment strategies.
Build and continually refresh a fact-based view of wealth audiences, priority firms, advisor segments, buying and influence dynamics, needs, behaviors, barriers, and competitive alternatives.
Design and execute integrated marketing programs that move target audiences from awareness to consideration, product adoption, and deeper relationships.
Apply CRM data, marketing automation, personalization, testing, and behavioral signals to improve campaign relevance, conversion, and client experience.
Partner with Sales and business leaders, while bringing an independent perspective, to identify the issues, questions, and market developments most relevant to wealth audiences.
Lead centralized activation through shared Marketing specialists, establishing clear briefs, priorities, outcomes, and measures of success while adapting programs to regional market needs.
Lead and develop marketing team members; manage the Wealth marketing budget, agencies, and resources; and ensure regulatory, compliance, and brand standards are met.
Define and own a scorecard connecting audience growth and progression to qualified opportunities, adoption, retention, expansion, and return on investment.