VP of Global Field Marketing

Dataiku•New York, NY

14h•Remote

About The Position

The Vice President of Global Field Marketing owns Dataiku’s regional and in-person demand engine, translating global positioning into regional pipeline across AMER, EMEA, and APJ. The role leads field marketing, partner marketing, and the global events portfolio, including Dataiku Succeed, regional Summits and Exchanges, and presence at major ecosystem events. The VP leads a team of 25, is accountable for a material share of company pipeline, and serves on the marketing leadership team. Regular travel across all three regions is required. The primary mandate is alignment with regional sales leaders to generate pipeline and accelerate active deals. The VP shares pipeline accountability with sales and leads territory- and account-level planning, forecasting, program design, and follow-up. The role also establishes an AI-native operating model for marketing, using generative AI to improve planning, personalization, follow-up, investment decisions, and team efficiency. The VP leads regional teams in adapting global campaigns to local markets while maintaining consistent brand and event experiences. They own field and partner marketing budgets and pipeline targets, the strategy and execution of flagship and regional events, partner go-to-market coordination, and consistent ROI measurement. The position requires a leader who uses data to allocate investment, builds regional leadership capability, works credibly with enterprise sales, and communicates candidly about performance and trade-offs.

Requirements

10+ years of experience in B2B marketing.
Experience leading global field marketing in high-growth enterprise software or SaaS.
Experience managing 20+ people through regional directors.
Bachelor’s degree required.
Experience carrying a named pipeline target jointly with sales, rather than focusing only on activity metrics.
Ownership of a flagship event with 1,000+ attendees and major ecosystem event presence, including budget, sponsorship, and pipeline accountability.
Track record of deploying generative AI in a marketing organization with measurable results.
Credibility working at peer level with enterprise sales leaders.
Strong command of tiered event strategy, event ROI, and large-scale event operations.
Hands-on AI fluency, including judgment about where AI changes the economics of a marketing motion.
Fluency in CRM, marketing automation, attribution, and ABM sufficient to challenge reported metrics.
Comfortable being measured on the same pipeline number as sales.
Able to drive AI adoption, make and defend data-backed trade-offs, and raise standards across global marketing and regional sales organizations.
Able to build leaders across regions of uneven maturity, own outcomes, speak candidly about performance, and challenge decisions constructively.
Willingness to travel regularly across AMER, EMEA, and APJ.

Nice To Haves

MBA preferred.
Strong partner instincts, or the judgment to lead a partner marketing leader effectively.

Responsibilities

Own field-sourced and field-influenced pipeline targets across all regions, jointly accountable with regional sales leadership for new pipeline and deal acceleration.
Establish joint planning with regional sales leadership, including territory- and account-level programs, QBRs, and shared forecasting.
Ensure programs have a named sales owner, follow-up motion, and pipeline target before launch.
Use AI to provide sales with account research, prospect briefs, meeting preparation, and program recommendations.
Lead and develop regional teams that adapt global campaigns into regional programs while preserving consistent brand, messaging, and event experiences.
Create a cross-region rhythm for sharing playbooks, results, and best practices.
Own the field marketing budget and shift spending based on performance across regions, program types, and account tiers.
Use AI to localize campaigns and tailor account-level content efficiently.
Run account engagement programs such as executive roundtables, dinners, and advisory events in coordination with Digital & Growth.
Own the global events portfolio and its pipeline contribution, including Dataiku Succeed, regional Summits and Exchanges, and presence at major ecosystem events.
Manage flagship and regional events end to end, including strategy, audience targets, content, sponsorship, production, and on-site experience, with pipeline accountability.
Develop a tiered event strategy with brand, pipeline, and account targets, and enforce activation planning gates.
Integrate sales into events and ensure fast, AI-personalized follow-up.
Continuously assess event ROI and reallocate investment, including discontinuing underperforming events.
Own partner-sourced and partner-influenced pipeline and integrate partner motions into regional field plans.
Work with the Global Partner Organization on joint go-to-market priorities and MDF deployment.
Set expectations for AI use across the team, provide enablement, and hold team members accountable for adoption.
Eliminate manual work in briefs, localization, event recaps, list building, and reporting, redirecting capacity toward sales alignment and account engagement.
Use AI to inform investment analysis, performance synthesis, and account prioritization.
Set a consistent ROI standard for field marketing and events, and regularly reallocate investment based on results.
Hold all regions to common planning, activation, and follow-up practices, and report pipeline performance and underperformance to the leadership team.
Build and develop leaders across regions with different levels of maturity; own outcomes and escalate issues early with recommendations.