VP of Global Growth

TRM Labs

3d • Remote

About The Position

TRM Labs is seeking a VP of Global Growth to spearhead its expansion and build a global growth organization focused on delivering repeatable, scalable, and efficient growth. This role will be responsible for global pipeline generation and managing the customer journey from awareness to sales-accepted opportunity. The VP will report to the Chief Revenue Officer, be a key member of the Growth Leadership Team, and lead teams across growth strategy, digital and lifecycle marketing, account-based marketing, field marketing, and marketing operations and analytics. A critical aspect of this role will be establishing attribution, experimentation, and funnel visibility to optimize growth strategies and investment.

Requirements

• A track record of owning and growing qualified pipeline in an enterprise technology business with complex buying groups and long sales cycles.
• Quantitative fluency and sound judgment with imperfect data, including the ability to build funnel models, pressure-test attribution, evaluate acquisition economics, and design experiments.
• A track record driving both new-logo acquisition and customer expansion, with a rigorous understanding of conversion, acquisition economics, and payback.
• Deep full-funnel expertise, from awareness and MQL generation through opportunity creation, Sales handoffs, and downstream pipeline outcomes.
• Demonstrated success building multitouch attribution, marketing analytics, and forecasting models.
• A disciplined approach to experimentation, with evidence of increasing testing velocity and translating learning into measurable improvements.
• Experience leading demand generation, performance marketing, lifecycle, ABM, digital, and regional or field marketing, supported by strong marketing operations and data analytics.
• Applied AI fluency, with the ability to demonstrate how AI has been used to improve campaign operations, targeting, content velocity, forecasting, or attribution.
• A track record hiring and developing leaders and building an operating model that creates accountability across teams and functions.
• Multi-region experience across NA, APAC, and EMEA, ideally including public-sector or regulated-buyer motions.
• Strong executive communication and GTM partnership skills.

Nice To Haves

• Have willed extraordinarily ambitious programs and teams into existence.
• Look at a funnel and immediately hypothesize about bottlenecks and experiments to run.
• Are as energized by developing a market strategy as you are by building a campaign, rewriting a landing page, or fixing a broken handoff.
• Experiment constantly with AI and find yourself teaching others how to uplevel their usage.
• Need to be at a company where you can draw a straight line from the work you do to a positive impact in your community.

Responsibilities

• Own the pipeline generation plan, translating revenue targets into pipeline requirements by market, region, offering, and customer type, accounting for conversion rates and sales cycles.
• Identify and address bottlenecks in the customer journey from awareness to qualified opportunities, defining entry and exit criteria for each stage and working with Sales to improve handoffs and refine targeting.
• Lead the integrated demand generation engine, coordinating demand generation, performance marketing, lifecycle marketing, ABM, field marketing, and digital strategies to generate qualified pipeline globally.
• Build and enhance digital and lifecycle marketing capabilities, including paid search and social, organic search, AI discovery, website conversion, landing pages, nurture, and reactivation.
• Increase experimentation velocity by diagnosing underperforming areas, prioritizing hypotheses, and establishing a cadence of experiments across audiences, channels, campaigns, and conversion paths, leveraging AI for acceleration.
• Build and develop a high-performing team and culture, recruit talent, set responsibilities, manage the budget and agency relationships, and establish a disciplined operating rhythm.
• Serve as the executive voice for pipeline generation, advising the CRO, CEO, and leadership team on pipeline performance, investment tradeoffs, and opportunities.

Benefits

• AI-powered intelligence solutions
• AI skills assessment
• Series C company with $220M in total funding
• Backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others
• Headquartered in San Francisco
• Distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed