Vice President/General Manager - Wlox

Gray Media•Biloxi, MS

About The Position

Gray Media is seeking an aggressive, revenue-focused, visionary leader to serve as Vice President & General Manager for WLOX-TV, an ABC/CBS station serving the Biloxi-Gulfport market and Mississippi Gulf Coast. The role leads a fully functioning, 24/7 multi-platform media operation and focuses on accelerating revenue growth, maximizing digital and linear sales performance, expanding market share, and leading news and community operations in a competitive environment. The VP/GM serves as the station’s chief revenue strategist, overseeing revenue performance across broadcast, digital, and Gray Digital Media. The position also leads station operations and financial performance, supports the news organization and its audience growth, recruits and develops department leaders, ensures regulatory and corporate compliance, and represents WLOX and Gray Media in the local community.

Requirements

At least 5 years of progressive broadcast or media management experience.
Demonstrated success leading or partnering with newsroom leadership to build news brands that grow market share and audience loyalty.
Strong knowledge of ratings analysis, digital audience data, and audience-retention techniques, including flow, vertical and horizontal tease structures, and active live storytelling.
Significant commercial business experience; relevant backgrounds include General Manager, Station Manager, Director of Sales, General Sales Manager, or News Director.
A record of revenue overperformance, digital sales acceleration, non-traditional revenue generation, and effective sales-team coaching.
Comprehensive understanding of multi-platform media consumption, the linear-to-digital transition, advanced audience targeting, and competitive positioning.
Strong command of station budgeting, operating expense management, and revenue forecasting.
Executive presence, motivational leadership, negotiation skills, and public-speaking abilities.
Bachelor’s degree in Communications, Business, Marketing, Broadcast Journalism, or equivalent executive work experience.
Valid driver’s license with an acceptable driving record.

Nice To Haves

Preferred background as a General Manager, Station Manager, Director of Sales, or News Director.

Responsibilities

Set pricing, manage inventory, and develop packaging and go-to-market strategies with sales leadership to exceed billing budgets across broadcast, digital, and Gray Digital Media.
Work with news leadership to analyze ratings and digital consumption metrics and refine content pacing, teases, and flow to retain viewers across key dayparts.
Participate in high-level sales calls, build relationships with major regional advertisers, and expand agency partnerships to grow digital, OTT, and multi-market business.
Lead the station’s 24/7 multi-platform operations, focusing on commercial revenue, broadcast ratings, and digital and social engagement.
Partner with newsroom leadership to support WLOX’s news brand, severe weather and crisis readiness, and local journalism that delivers audience and commercial opportunities.
Foster investigative and breaking-news coverage that is urgent, authentic, and relevant to South Mississippi.
Direct content strategies across broadcast, OTT, web, and social platforms to reach audiences and strengthen brand retention.
Take full accountability for station P&L, financial statements, monthly pacing and forecasting, capital expense budgets, and operating margins.
Recruit, mentor, and hold department heads and sales professionals accountable, building a competitive and accountable station culture.
Enforce FCC, EEO, SOX, OSHA, and corporate policies and uphold ethical and broadcast standards.
Represent WLOX and Gray Media as a civic leader in the Mississippi Gulf Coast business and philanthropic community.