VICE PRESIDENT/GENERAL MANAGER - WLOX

FOX Carolina News•Biloxi, MS

About The Position

Gray Media is seeking an aggressive, revenue-focused, visionary leader to serve as Vice President & General Manager for WLOX-TV (ABC/CBS), serving the Biloxi-Gulfport market and Mississippi Gulf Coast. The VP/GM will lead a fully functioning, 24/7 multi-platform media operation, with a focus on accelerating revenue growth, maximizing digital and linear sales performance, expanding market share, and leading news and community operations in a competitive, success-driven culture. The role is accountable for station revenue strategy and performance, audience retention and growth, sales development, multi-platform operations, news and content strategy, financial results, talent and culture, regulatory compliance, and community representation. The VP/GM has full responsibility for the station’s P&L, financial statements, forecasting, capital expense budgets, and operating margins, and will work closely with sales and newsroom leadership to support WLOX’s market-leading news brand and commercial performance.

Requirements

At least 5 years of progressive broadcast or media management experience.
Demonstrated success leading or partnering with newsroom leadership to build news brands that grow market share and audience loyalty.
Strong ability to analyze ratings and digital audience data and use modern audience-retention techniques, including flow, tease structures, and active live storytelling.
Significant commercial business experience; the posting identifies Director of Sales, General Sales Manager, and News Director backgrounds as relevant.
Demonstrated record of revenue overperformance, digital sales growth, non-traditional revenue generation, and sales-team coaching.
Comprehensive understanding of multi-platform media consumption, the linear-to-digital transition, advanced audience targeting, and competitive positioning.
Strong command of station budgeting, operating expense management, and revenue forecasting.
Exceptional executive presence, motivational leadership, negotiation, and public-speaking skills.
Bachelor’s degree in Communications, Business, Marketing, or Broadcast Journalism, or equivalent executive work experience.
Valid driver’s license with an acceptable driving record.

Nice To Haves

Preferred background as a General Manager, Station Manager, Director of Sales, or News Director.

Responsibilities

Set pricing, inventory management, packaging, and go-to-market strategies with sales leadership to exceed monthly, quarterly, and annual billing budgets across broadcast, digital, and Gray Digital Media.
Partner with news leadership to analyze ratings and digital consumption metrics and refine programming flow to retain viewers across key dayparts.
Participate in high-level sales calls, develop relationships with major regional advertisers, expand agency partnerships, and grow digital, OTT, and multi-market business.
Lead the station’s 24/7 multi-platform operation, focusing on commercial revenue, broadcast ratings, and digital and social engagement.
Work with newsroom leadership to uphold WLOX’s news brand, maintain severe weather and crisis readiness, and produce local journalism that supports ratings and commercial opportunities.
Foster an investigative and breaking news culture delivering urgent, authentic, locally relevant content.
Direct cross-platform content strategies across broadcast, OTT, web, and social platforms to maximize audience reach and brand retention.
Manage station P&L, financial statements, monthly pacing and forecasting, capital expense budgets, and operating margins.
Recruit, mentor, and hold department heads and sales professionals accountable, and build an energetic, competitive, accountable station culture.
Enforce FCC, EEO, SOX, OSHA, and corporate policies and adhere to ethical and broadcast standards.
Represent WLOX and Gray Media as a civic leader in the Mississippi Gulf Coast business and philanthropic community.