Vice President/General Manager

Nexstar Media•Chicopee, MA

9h•Onsite

About The Position

Nexstar Media, Inc. is seeking an experienced and dynamic Vice President & General Manager to lead WWLP (NBC/CW) in Springfield, Massachusetts, including all associated digital, mobile, and social assets. The ideal candidate will have proven experience leading broadcast operational teams within sales-driven organizations, with a strong understanding of advanced digital ad solutions and new business development. This role requires a background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing overall reach. Promoting a winning culture of teamwork across all station departments and demonstrating prior success in operational efficiencies, programming performance growth, and new local revenue generation is essential. The station serves Western Massachusetts and parts of northern Connecticut, providing local news, weather, and community-focused content. WWLP is recognized for its strong local reporting, earning multiple regional Emmy Awards and Associated Press recognition. The station is also deeply committed to community engagement through partnerships, charitable initiatives, and outreach efforts. Springfield, Massachusetts, offers a balance of professional opportunity and quality of life, with a growing economy, diverse industries, cultural attractions, outdoor recreation, a lower cost of living, and convenient access to Boston and New York City.

Requirements

Minimum of five years of leadership experience at a commercial broadcast television station with accompanying digital assets.
Seasoned and knowledgeable professional.
Driven advocate of local broadcasting and digital service to the community.
Exemplary strategic vision.
Focused execution.
Verified understanding of local outreach and thoughtful community involvement.

Responsibilities

Lead WWLP (NBC/CW) in Springfield, Massachusetts, and all associated digital, mobile, and social assets.
Utilize proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations.
Possess a strong understanding of advanced digital ad solutions and new business development.
Develop locally originated content for multiple platforms (OTT, linear, web, social).
Drive audience engagement and increase overall reach.
Promote a winning culture of teamwork within all station departments.
Maintain a focus on operational efficiencies and growth in programming performance and new local revenue generation.
Manage high-performing sales and news teams.
Collaborate effectively with department heads and staff members.
Engage local community leaders and develop long-term relationships with key station clients.