Vice President - General Manager, Canada
About The Position
Are you ready to lead the LEGO® Group's Canadian operations? We are seeking a commercially savvy General Manager to oversee the strategic and operational aspects of our Canadian business. This is a unique opportunity to shape the future of the LEGO® Brand in Canada — driving sustainable growth, strengthening customer and consumer engagement, and leading a high-performing team to success. The General Manager (GM) will join the Americas leadership team, playing a key role in guiding the LEGO® Brand's Business-to-Business efforts, as well as national and regional marketing and operations throughout Canada. The GM will collaborate in developing the 3-year strategic plan, lead market-wide transformation projects, and be accountable for business performance.
Requirements
- Proven experience in P&L ownership and a strong track record of driving commercial success.
- Extensive background in consumer products, lifestyle, FMCG, fashion, or consumer-focused e-commerce.
- Demonstrated ability to deliver exceptional results in a global context.
- Inspiring and passionate leader with a growth mindset, capable of building high-performing B2B teams.
- Demonstrates authenticity, self-awareness, and flexibility, effectively influencing within a matrixed structure while adapting to changing circumstances.
- Ability to cultivate relationships with agencies, IP partners, distributors, specialist retailers, and e-commerce players.
- Deep understanding of digital transformation affecting consumers, shoppers, and customers.
Responsibilities
- Establish the strategic direction for the Canada business, adapting it into specific sales and marketing strategies and actionable implementation plans.
- Meet local financial targets, including sales, costs, and profits, while enhancing colleagues and customer satisfaction.
- Foster profitable growth by cultivating relationships with customers, IP partners, agencies, and key external stakeholders.
- Lead the market in digitalizing the consumer journey and expanding eCommerce.
- Manage the operational aspects of the Canadian business, actively participating in strategic projects and task forces at the Americas or Global level.
- Advance the team’s People and Culture Agenda, emphasizing Succession Planning, Capability Building, Inclusion, and Team Development.
- Prioritize innovation by leveraging experience and data-driven insights to support and challenge the team in testing, learning, and scaling.
- Lead a dedicated team of ~40 commercial colleagues.
- Play your part in the team succeeding!
- Collaborate in developing the 3-year strategic plan.
- Lead market-wide transformation projects.
- Be accountable for business performance.
Benefits
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
