Vice President, Corporate & Channel Marketing

Benchmark Education Company•New Rochelle, NY

2d•$175,000 - $250,000•Onsite

About The Position

The VP Corporate & Channel Marketing will be a hands-on leader who unifies a mix of digital and offline channels to grow sales, leads, and brand visibility, including ecommerce, email, social media, print and digital advertising, PR, conference marketing, and catalogs. The VP additionally oversees marketing analytics and HubSpot administration and list segmentation, ensuring an actionable marketing database for targeted campaigns. This position collaborates closely with BEC’s product management and product marketing teams in creating coherent, multi-channel go-to-market and customer-lifecycle strategy and campaigns, and with field sales in developing rep-customized lead-gen initiatives.

Requirements

10+ years of progressive marketing experience, including 5+ years in a senior leadership role overseeing multiple marketing channels
Superior organizational skills and attention to detail, with proven ability to work cross-functionally
Demonstrated experience managing both digital and offline/print marketing channels
Hands-on experience with HubSpot or comparable marketing automation/CRM platform
Strong grasp of marketing analytics, attribution, and use of data to drive budget and creative decisions
Experience with ecommerce marketing and understanding of conversion/retention metrics
Track record of managing significant marketing budget—building, reforecasting, reporting
Excellent leadership, communication, and cross-functional collaboration skills
Excellent communication, management, and presentation skills
Ability to thrive in a fast-paced environment and manage multiple tasks and projects

Nice To Haves

Background in education marketing, preferably focused on literacy and including core curriculum
Experience managing catalog or direct-mail marketing programs
Familiarity with PR strategy and media relations, in-house or via agency management

Responsibilities

Develop annual marketing plan and budget, aligning channel-level goals to company revenue, growth, and brand objectives and allocating spend based on performance and strategic priority
Establish unified reporting cadence across all channels
Translate business goals into a coherent, multi-channel, go-to-market and customer-lifecycle strategy
Present marketing performance and recommendations to executive leadership
Direct strategy and hold teams accountable for performance across: Ecommerce — site merchandising, conversion optimization, and revenue performance, with ongoing evaluation of new technologies and add-on applications to optimize reach; establish analytics to understand inbound marketing and customer journeys, optimize eComm paths, and continually refine our process to convert customers. Email — campaign strategy, lifecycle/retention programs, and deliverability. Social Media — organic and paid content strategy, community, and brand voice. Advertising — both digital (newsletter banner, paid search, paid social) and print media planning/buying. PR — media relations, press strategy (BEC web properties, Cision/PR Newswire). Conferences/Events — trade show presence, sponsorships, invitations. Catalogs — print and digital catalog strategy production and circulation
Ensure consistent brand voice, visual identity, and messaging across every channel and touchpoint
Identify cross-channel synergies (e.g., aligning catalog drops with email and paid social pushes)
Oversee the marketing operations lead responsible for HubSpot administration, list segmentation, and lead lifecycle management
Ensure marketing database is clean, well-segmented, and actionable for targeted campaigns
Direct marketing analytics: define KPIs, build reporting dashboards, and ensure teams have the data needed to optimize spend and tactics
Encourage a test-and-learn approach, using data to guide budget shifts and creative/channel decisions
Hire, mentor, and manage a team of channel leads and specialists; set goals and conduct performance reviews
Foster collaboration across channels, ensuring efforts derive from common campaign calendar
Manage relationships with external agencies, freelancers, and vendors as needed