Vice President, Commercialization & Growth

Fullsight•Troy, MI

About The Position

The Vice President of Commercialization and Growth leads an integrated commercial organization connecting market and customer intelligence with portfolio priorities, commercialization, sales, marketing, and customer experience. The role accelerates sustainable growth, strengthens market relevance, and turns SAEI/ITC expertise, content, standards, communities, and other assets into differentiated offerings and lasting customer value. As a member of the affiliate Senior Leadership Team (SLT), the Vice President contributes to strategy execution, transformation, and performance. The role provides market insight and foresight to the CEO and Executive Leadership Council (ELC), partners with PRI business development leadership to identify enterprise opportunities, and works closely with the Senior Director of Portfolio and Innovation and the CDTO to align commercial priorities, innovation, and digital capabilities. The Vice President owns commercial strategy and execution within the assigned organization, while individual business owners retain their established financial and operating accountability. Significant portfolio changes and investments are recommended through the EVP and COO and approved under enterprise authority. The CDTO retains ownership of enterprise AI and digitalization strategy, technology architecture, governance, and technical delivery. The position is primarily performed in a typical office environment and requires approximately 30% travel to support customer and partner relationships, industry events, and business operations. Work schedules may occasionally extend beyond standard business hours to accommodate travel, business priorities, and collaboration across time zones.

Requirements

Bachelor’s degree in business, marketing, economics, engineering, or a related discipline, or equivalent executive experience.
Typically 15 or more years of progressive experience in commercial leadership, growth, sales, marketing, product strategy, or general management, including significant senior leadership responsibility.
Demonstrated success integrating commercial functions and delivering measurable revenue growth, market expansion, and customer outcomes.
Strong experience in market intelligence, portfolio strategy, product lifecycle management, pricing, commercialization, and customer experience.
Strong financial acumen and experience evaluating investments, partnerships, new business models, or acquisitions.
Ability to lead transformation, develop leaders, influence executives, and translate complex insights into clear choices and action.

Nice To Haves

Advanced degree preferred.
Experience with complex B2B markets, technical communities, or knowledge-based offerings such as content, standards, membership, events, training, and digital services preferred.

Responsibilities

Develop and execute growth and commercialization strategy aligned with affiliate strategy, financial objectives, and enterprise priorities.
Build market intelligence, customer research, segmentation, market sizing, competitive analysis, and strategic foresight capabilities.
Identify unmet needs, attractive markets, and differentiated-value opportunities; translate insights into investment and growth recommendations.
Bring external insights to the CEO and ELC and share relevant intelligence and opportunities with PRI business development leadership.
Connect market and customer insights to portfolio priorities, product strategy, and resource allocation in partnership with business owners and the Senior Director of Portfolio and Innovation.
Assess opportunities to grow, modernize, combine, reposition, partner around, acquire, or retire offerings; sponsor business cases through established approvals.
Lead commercial readiness, including value propositions, pricing, positioning, channels, launch planning, adoption, and performance measurement.
Strengthen product operations and lifecycle management, establishing clear ownership of product performance and a pipeline of validated offerings and business models.
Lead sales strategy, organization, capabilities, and performance across assigned markets, customer segments, product lines, and channels.
Establish disciplined pipeline management, forecasting, account planning, opportunity management, and revenue reporting.
Develop strategic customer relationships, cross-selling, bundled solutions, partnerships, and new routes to market.
Align sales priorities and incentives with portfolio strategy, financial objectives, and long-term customer value.
Lead integrated brand positioning, demand generation, product and digital marketing, market development, and customer communications within enterprise brand direction.
Establish clear value propositions for customers, members, and industry stakeholders across the portfolio.
Lead Customer Success and Service and strengthen the end-to-end customer journey, reducing friction across channels and business units.
Use customer feedback and behavioral data to improve acquisition, engagement, conversion, retention, satisfaction, and lifetime value.
Partner with the Senior Director of Portfolio and Innovation to translate validated opportunities into commercial priorities, business cases, and executable launch plans.
Partner with the CDTO to connect commercial opportunities with AI and digitalization strategy, technical feasibility, delivery capacity, and enterprise standards.
Engage the CDTO in relevant customer and industry discussions to connect market insight with emerging technology opportunities.
Agree on business outcomes, investment recommendations, readiness criteria, and ownership with business and technology leaders; escalate unresolved tradeoffs through established governance.
Contribute as an SLT member to affiliate strategy, culture, transformation, resource choices, and performance.
Build and develop a high-performing commercial team with clear priorities, decision rights, performance expectations, and succession depth.
Establish common commercial processes, data, and metrics; partner with Finance and Business Analytics for consistent performance visibility.
Manage assigned budgets and resources and model collaboration, customer focus, sound judgment, and accountability.