Vice President, Product Commercialization

SprintRay•Los Angeles, CA

1d•$175,000 - $225,000•Onsite

About The Position

SprintRay is seeking a Vice President, Product Commercialization to lead global commercialization strategy and connect product innovation to market adoption across its Scanner, Digital Print, and Digital Press product lines. This executive owns product positioning and messaging, launch strategy, clinical evidence planning, competitive intelligence, sales enablement, and product content. The role works across Product Development, Clinical, Sales, and Regional Marketing to turn complex technologies into clear, commercially actionable solutions and establish frameworks and tools for regional teams to execute locally. The Vice President will lead global launch playbooks and readiness processes; develop product value propositions and pricing and business-case strategies with Product Management and Finance; oversee clinical research partnerships and publication strategies; build sales resources and competitive intelligence systems; and direct a centralized Content Team. The position leads three Product Commercialization Managers and works closely with regional marketing leaders, sales leadership, the Creative & Brand organization, and executive leadership. The role is a member of SprintRay's executive leadership team and reports directly to the CEO, partnering closely with the Chief Product Officer. Success is measured by the readiness and adoption of global commercialization resources, sales enablement utilization, progress in clinical evidence development, competitive responsiveness, and the effectiveness of support provided to regional teams. The position is onsite at SprintRay's Los Angeles headquarters, has global scope, and requires approximately 20–25% travel. Compensation is $175,000–$225,000 plus performance bonus.

Requirements

Significant progressive leadership experience in product marketing, product commercialization, global marketing strategy, or related commercial leadership roles.
Demonstrated success commercializing complex products involving hardware, software, consumables, and clinical or regulatory considerations.
Strong experience in medical devices, dental technology, healthcare technology, or similarly complex regulated-product environments.
Proven ability to develop and execute global product commercialization strategies across multiple product lines.
Experience building scalable product launch frameworks, messaging architectures, and sales enablement systems.
Demonstrated experience developing or leading clinical evidence strategies, including collaboration with researchers, clinical experts, and KOLs.
Strong understanding of competitive intelligence, product differentiation, pricing strategy, and value-based commercialization.
Experience supporting global and regional teams, including indirect distribution and direct sales models.
Proven ability to build, lead, and develop high-performing cross-functional teams.
Strong executive communication, strategic planning, analytical, and financial decision-making skills.
Ability to collaborate effectively with Product Management, Engineering, R&D, Clinical, Sales, and Marketing leadership.
Willingness to travel approximately 20–25%.

Nice To Haves

Experience in dental technology, medical devices, surgical technologies, or clinical workflow solutions.
Experience commercializing products with recurring consumables or software-enabled revenue models.
Experience developing global clinical research and publication strategies.
Experience launching new product categories or driving adoption of emerging technologies.
Experience working across North America, EMEA, APAC, and Latin America.
Experience building or transforming product commercialization functions within high-growth organizations.

Responsibilities

Own global positioning and messaging architecture across the Scanner, Digital Print, and Digital Press portfolios.
Develop differentiated value propositions that communicate clinical benefits, technical capabilities, workflow advantages, and economic value.
Create and maintain global messaging frameworks for regional marketing teams, distributors, sales representatives, and clinical educators.
Update positioning based on product developments, clinical evidence, customer insights, competitive activity, and market trends.
Develop competitive response frameworks and positioning guidance as market conditions change.
Own global commercialization strategies and launch playbooks for new products, major enhancements, and feature releases.
Create launch plans, timelines, readiness scorecards, messaging frameworks, training materials, sales enablement resources, and demo and trial strategies.
Partner with Product Management and Finance on pricing strategy, value propositions, and commercial business cases.
Establish scalable launch processes and ensure regional marketing and sales teams have the resources, training, and guidance to launch products.
Measure launch readiness and improve commercialization processes based on field feedback and market results.
Develop and lead the clinical evidence strategy across the product portfolio, identifying evidence gaps, research priorities, and opportunities for differentiation and adoption.
Partner with Clinical, R&D, universities, researchers, and key opinion leaders on research initiatives and publication strategies.
Oversee the clinical research and publication pipeline, from study planning and research partnerships through publication and commercial application.
Translate clinical findings into product messaging, sales tools, educational resources, and market development strategies.
Collaborate with regional teams to support effective use of clinical evidence in local education, marketing, and KOL activation.
Lead development of global sales enablement resources for direct sales teams and distributor partners.
Build commercial toolkits including product sell sheets, competitive comparisons, objection-handling guides, ROI calculators, clinical workflow guides, demonstration scripts, and competitive battle cards.
Establish a centralized competitive intelligence framework to monitor market trends, emerging technologies, product launches, and competitor positioning.
Measure sales enablement adoption, effectiveness, and usability, and incorporate field feedback into improvements.
Lead the centralized Content Team and establish content strategy, priorities, and production roadmaps.
Oversee product tutorials, clinical case studies, technical documentation, workflow guides, demonstration videos, launch content, white papers, and educational resources.
Partner with Creative & Brand to align content with SprintRay's brand identity and visual standards.
Define commercial objectives, messaging, target audiences, and technical requirements for content development, and implement scalable content processes for global markets.
Lead commercialization of the Scanner portfolio, positioning ScanOS as an open digital scanning platform and Foundation as its initial hardware solution, and supporting platform adoption and device sales.
Develop differentiated positioning and commercialization strategies for Nano and Pro Series chairside 3D printing solutions and their varied customer needs, practice sizes, and use cases.
Lead global commercialization of Midas, strengthening differentiation through clinical evidence, product positioning, workflow education, and sales and clinical content.
Serve as a member of SprintRay's executive leadership team and partner with the Chief Product Officer to align commercialization priorities with product strategy, development roadmaps, and customer needs.
Work with Product Management, R&D, Engineering, and Clinical teams early in product development to ensure commercial readiness.
Build partnerships with regional marketing leaders and collaborate with Sales leadership and Creative & Brand.
Lead, coach, and develop three Product Commercialization Managers and a centralized Content Team.
Establish accountability, performance expectations, operating processes, and cross-functional collaboration across the commercialization organization.