Vertical Market Manager

AAON, Inc.•Tulsa, OK

1d•Hybrid

About The Position

The Vertical Market Manager is responsible for driving revenue growth and market share within assigned vertical markets by providing market‑specific leadership, sales enablement, and strategic guidance. This role partners closely with sales representatives and internal stakeholders to identify opportunities, develop market strategies, and support customer acquisition efforts. The position contributes to department objectives by aligning sales execution with vertical market needs, strengthening relationships, and delivering data‑driven insights to inform investment and growth decisions.

Requirements

Requires a bachelor’s degree in business, engineering, or a related discipline.
5+ years of experience in sales, market development, or a related role within the HVAC or a similar industrial or construction‑related industry, or any combination of education and experience, which would provide an equivalent background.
Proven ability to develop and execute market‑specific sales and growth strategies.
Strong understanding of sales processes, forecasting, and pipeline management.
Ability to analyze market data, trends, and competitive information to inform decisions.
Effective verbal and written communication skills, including the ability to present to groups and senior leaders.
Demonstrated relationship‑building skills with customers, partners, and internal stakeholders.
Strong organizational skills with the ability to manage multiple priorities in a fast‑paced environment.
Proficiency with standard office tools and ability to learn additional systems as required.

Nice To Haves

Experience supporting vertical markets and working with indirect sales partners is preferred.

Responsibilities

Leads development and execution of vertical‑specific sales strategies to support revenue growth, pipeline development, and market share expansion.
Partners with sales representatives to identify target customers, understand customer needs, and engage directly in strategic customer interactions when needed.
Develops value propositions, messaging, and sales enablement materials aligned to the needs and priorities of assigned vertical markets.
Provides guidance and coaching to sales partners to strengthen customer relationships and improve sales effectiveness within the vertical.
Prepares and supports annual and ongoing sales planning, forecasting, and pipeline reviews, identifying risks and recommending corrective actions.
Analyzes market data, performance trends, and competitive information to inform strategy and provide actionable insights to leadership.
Collaborates with marketing and internal support teams to support campaigns, promotions, and industry engagement activities aligned to vertical goals.
Builds and maintains relationships with key customers, industry influencers, and industry organizations to support long‑term growth.
Works cross‑functionally with technical, application, and support teams to ensure customer needs are addressed and solutions are effectively delivered.
Performs other duties as assigned.